Watch Your Words: Expert, Specialist, Certified, Etc.
Just returned from CAR business meetings and in the Risk Management Forum one of our Attorney's pointed out that it is wise to watch your marketing words carefully. Using terms like Expert, Specialist, Certified, etc. can not only be misleading if you do not hold those authorized designations from NAR but could also raise your standards of practice when brought into question.
As you can plainly see I have a sea of alphabets behind my name from many sources including NAR, CAR, and Certified Course completions. I believe in each and every one of them. What I want to convey and encourage is that anyone taking courses to obtain Designations & Certifications continue to study those subjects long after the ink dries on them. Continue to take workshops, courses, webinars, and any and all training you can get from any and all sources you can. I personally set aside $300 a month for training in my budget every year. This means that I can buy books, take multiple courses, or even attend high dollar events like Annual Conferences both inside our REALTOR organizations and from outside providers as well.
Sure it is tough out there but the investment in my knowledge base brings me more revenue than all the advertising and marketing I spend combined. When the consumer wants to list with Certified Residential Specialist, buyer wants to buy with an Accredited Buyers Representative, a builder or consumer needs a New Construction Homes Sales specialist I am there. When a lender needs a Certified BPO/REO Specialist they can call on me to know my market and the state of the REO industry in my service area who has years of experience in the field which makes everyone a winner in the end. Due to my continued time and financial commitment to my profession I am all that and more.