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Unlock the Secret to Quick Home Sales

By
Home Stager with Synergy Staging ~ specializing in vacant home staging

Many of our clients ask us - what is the quickest way to sell my house? That is a question you should be prepared to answer with confidence. We have seen time and time again that Pricing, Preparation, and Presentation are the three keys to a successul sale for the most money.  While there are obviously numerous factors that go into the sale of each property, these basic steps should not be overlooked.

Pricing - A property must be competitively and appropriately priced for the neighborhood where it is located. This is not an area where Stagers have input and sellers must rely on the Realtor for their expertise. If a house is getting showings and no offers, or simply not getting showings, then price may be an issue.

Preparation - We've all heard over and over to de-clutter and de-personalize. This is true, but the house must be prepared well in every aspect and be move-in ready. Buyers are looking for a turn-key property. What does this mean? This is a house or property turned over to a buyer ready to move in. Think if all you had to do was turn the key and move in your furniture. There is extreme value in your home being prepared in this manner. A professional stager should be consulted before any property is listed to ensure that it is prepared in the best possible way. There is immense value in an objective third party visiting the house who understands what buyers want to see.

Presentation - After the home is prepared, the presentation is what will ultimately sell your buyer. Stagers create a lifestyle that buyers can experience when they walk through the door. An empty house, even if prepared and priced well, is never the best way to showcase a property. Home Staging simply cannot be overlooked in this competitive market.

Here is a beautiful brand new house that our Portland Home Staging company recently staged. It had been listed for over 6 months while under construction and then for more than 45 days after completion. The home was priced right by the Realtor and prepared perfectly by the builder. Offers were not coming in because it wasn't being presented or shown in the best possible light.

Synergy Staging transformed the home to appeal to the target buyer of this property. It SOLD at the first Open House after being staged!

 

Home Staged by Synergy Staging West Linn Oregon      Entry Staged by Synergy Staging West Linn Oregon

Home Staged by Synergy Staging West Linn Oregon      Family Room Staged by Synergy Staging West Linn Oregon

Home Staged by Synergy Staging West Linn Oregon      Dining Room Staged by Synergy Staging West Linn Oregon

Home Staged by Synergy Staging West Linn Oregon      Bedroom Staged by Synergy Staging West Linn Oregon

Living Room Staged by Synergy Staging West Linn Oregon

Living Room Staged by Synergy Staging West Linn Oregon

 

This vacant home was professionally staged by Synergy Staging.  Join the Realtors, Investors, and Homeowners who call Synergy Staging to make their properties irresistible and sell quickly!  Read what our clients have said about their experience with our company.

Please call us at (503) 557-2244 for a free no obligation quote so we can help your home sell faster.

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Synergy Staging Portland Oregon

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Comments(21)

Gary & April Greer
Realty ONE Group Southwest - Temecula, CA
Real Estate Professionals

Great before and after pictures!  A vacant home is always a bummer regardless of how nice it is.  We have in the past even just put new towel sets in the bathrooms, candles on the fireplace and some kitchen decor in place.  It all makes a huge difference.  If you can afford a professional stager though, wow!

Jan 30, 2011 04:07 AM
Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging

Beautiful work, as always.... so often sellers, particularly builders think that buyers should be able to see the potential of a property.  The fact of the matter is that they cannot most of the time.  Beautiful, professional staging, like what you've shown above, is the key to a successful sale.  Some agents would simply have said that the price was too high and that's why it wasn't selling... thankfully your agent realized the value that staging brought instead. 

Nicely done!

Jan 30, 2011 04:30 AM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

Excellent explanation of the importance of pricing, preparation and presentation in selling a home, David. I expect this home will sell quickly now that its staged so well.

Jan 30, 2011 05:54 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

David....that Great Room has a very inviting and chic look!!!  Love the furniture and those white accessories on the built in cabinet!!!  EXCELLENT points in your post!

Jan 30, 2011 06:59 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

David--Beautiful work.  What a warm and welcoming feeling you created in that home.  Love the furniture combination in the great room. 

Jan 30, 2011 07:02 AM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Gorgeous work once again! I absolutely love your style.

Jan 30, 2011 09:18 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

David -- you and Nik did another great staging job!  I love those companion tree art pieces in the front entry area -- very cool!

Jan 30, 2011 10:16 AM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

You and Nik enhanced this beautiful home perfectly! I love your choice of accessories!! Best wishes for a successful sale! Great post!!

Jan 30, 2011 12:36 PM
Christine L
Property Cupid, LLC - Chandler, AZ
Broker

I love, love, love these before and after pictures.  Staging is a dramatic way to present homes in their best light.

Jan 30, 2011 01:19 PM
TERI LINDSAY
Reno, NV
STAGELIGHT HOME STAGING CO.

David, great staging... simple, transitional, and HUGE art!  That's what I like..... huge art pieces. And I am so relieved that you don't use "place settings"....... the dining room really looks great without all the distraction, as anyone will automaticaly check out dinnerware and linens rather than look at room size or trim...... You present three keywords for stagers: Pricing, preparation and presentation. Points well taken and useful to remember.

Jan 30, 2011 03:13 PM
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Jayne ~ Staging does make all the difference in transforming a vacant house into a home that buyers can connect with.

Gary & April ~ Our perspective is that you can't afford not to hire a stager. A consultation is very cost effective and the investment in those recommendations is extremely worthwhile.

Melissa ~ Thanks so much! It's very easy to get emotionally attached to your property whether you built it or lived in it. Buyers don't have that connection which is why it's important that a house be shown at it's absolute best! Appreciate your comments.

Michelle ~ Thanks for your comments.  And the house did indeed sell at the first Open House after staging.

Jan 30, 2011 04:21 PM
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Kathy ~ Thank you. Hopefully more Realtors and Sellers will understand the importance of the points and turn to professional stagers more frequently!

Janet ~ Staging can provide the welcoming feel that makes the exact same house that was vacant get the buyer it was looking for!

Annie ~ Thanks so much! Great meeting you and hope to see you soon in LA...

Maureen ~ I love those pictures too, and am so glad the photo turned out so well. Let's get together soon and review all we learned at the RESA Convention!!!

Jan 30, 2011 04:26 PM
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Cathy ~ Thank you for your feedback and kind words. The sale was successful after the first Open House!

Christine ~ Thank you! Staging is by far the best way to show buyers the lifestyle that can have in a home.

Teri ~ I really appreciate your detailed comments. We very rarely set our dining tables. The simple and clean look works much better for our aesthetic. Glad you approve!

Jan 30, 2011 04:30 PM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

David - no surprise the property sold open house once you staged it - this is the lifestyle buyers aspire to live in! Love the colors, continuity and furniture - in short, beautiful job!  

Jan 31, 2011 03:47 AM
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

David, so glad I looked at this blog.  The before and afters are incredible. 

The dining room just looks like a pass through vacant and then with all the chairs one can see that it is a huge space with a breakfast bar.

I like the entry way how you have not overlooked any detail.  Oh the ladder in the living area is nice.

Jan 31, 2011 05:35 PM
Liz Gallagher
LG Home Harmony - Home Stagers & Organizers - Montreal, QC
Montreal Quebec RESA member

On argument here. That home is stunning with the furniture and accessories you have chosen.

Well done! It's no wonder why it SOLD so quickly!

Feb 01, 2011 04:51 AM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

In a word... GORGEOUS!

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

P.S. I'm so glad we finally met at the conference!!  

Feb 01, 2011 11:23 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

HI David, I am a fan of staging hallways. They can be tricky to do but you handled it well here. Love all the changes you made throughout the home.

Feb 01, 2011 04:06 PM
Ryan Dressel
Stage Right Design, Inc. - Roseville, CA
Sacramento Home Staging

Fabulous work David....you guys rock!!  Have a great weekend!!

Feb 05, 2011 06:37 AM
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Thanks for all your comments. For some reason this post couldn't be opened for the last week, so I couldn't reply.

Feb 16, 2011 04:06 AM