This is going to be really interesting -- especially considering the past two weeks that I've been through (a story for a later time, trust me) and I can't wait to go to the Illinois Association of Realtors convention. I have a very funny feeling that it is going to be interesting to say the least -- especially since I had a sneak preview and got in to view the vendors setting up the day before the show. (To be commented on in future posts.)
It will be my first IAR convention. I've been to several conventions in the past including the Nevada Association of REALTORS (NVAR) and when I lived in Las Vegas, always had passes to some of the greatest conventions in the world including CES (Consumer Electronics Show) and Comdex (before the tech world got turned upside down and Comdex was the main event) and multiple other conventions including MAGIC and the International Shopping Centers Convention. Trust me, all of them are very exciting and entertaining conventions and I sincerely miss all of those great venues. Entertaining and Educating to say the least.
Many people consider Las Vegas the Entertainment Capitol of The World but in reality, it is the Marketing Capitol of the World. Where else can you make somebody spend their life savings and give them nothing to take home?
On Thursday, Terry Watson will be presenting a conference, "Generation X: You can't Just Follow Suit to Win Over This Demographic". The following is a quote from his lead:
"A typical salesperson is between 53 and 55 years old. A typical buyer is between 32 and 35 years old. Ignoring the Generation X group of prospects could cost you your real estate career.
I wonder if this really has anything to do with age..... I personally think it has to do more with embracing technology.
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