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Do You Stll Market By Snail Mail?

By
Real Estate Agent with RE/MAX Executives

I sure do. Old Bridge Estates is an 800 plus home subdivision of both detached homes and townhomes in the Woodbridge area of Prince William County. It has
  • Excellent commuting options
  • All three grade level schools are convenient
  • Shopping is within minutes
  • Major recreation facilities are extremely convenient
I started my direct mail campaign with a monthly two sided real estate report in January and had one call already - it may not bear fruit, but it is a very positive lead.

I am well aware direct mail now falls on deaf ears in many segments of the real estate industry, but it is an old, tried and true vehicle. You may want to consider it even if it is used only for "Just Listed" or "Just Sold" cards

I include market report of homes sold by address, homes currently for sale, and other pertinent informatiom, but no recipes.

Karen Kruschka Business Card

Comments(25)

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Olga Diaz
COLDWELL BANKER TOMLINSON - Pullman, WA
Potter, Mng Broker, CRS, ASP, ePRO, ABR

Karen, I think it's the combination of all marketing techniques that work.  Nice post and good luck!

Jan 31, 2011 10:04 AM
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Karen,

Yes, we use snail mail. We too are finding encouragement in the process. 

Best,

Steve

Jan 31, 2011 10:08 AM
Karen Burket
Bank of Oregon a division of Willamette Valley Bank - Medford, OR
Valley Mortgage Grou, Conventional, FHA, VA, mortgages

Yup...I'm still an "old schooler" that purchases stamps!  I like being able to send out something "tangible"...that, and hubby works for the PO.   ;-)

 

Best~

Karen

Jan 31, 2011 10:27 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Karen, I think when the market in many areas slowed, the direct marketing became less.  This might be a good time to start again and be the first to do so!  Good job!

Jan 31, 2011 12:44 PM
Steve Scheer
Realty Oasis - Metro Brokers - Highlands Ranch, CO
Highlands Ranch Real Estate - Denver Real Estate

Karen, Not as much as once did, but yes, I still do to an extent.

Jan 31, 2011 04:51 PM
Pat Haddad, ABR, CRS, ePRO, GRI
Keller Williams Indianapolis Metro NE - Carmel, IN
Carmel, Fishers, Westfield IN Real Estate Expert

Karen--Just listed and just sold for sure.  May add to that this year!!

Jan 31, 2011 05:34 PM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Rich  That is an excellent reason

Feb 01, 2011 04:45 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Olga  That is the wise approach

Feb 01, 2011 04:48 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Steve  That is good news

Feb 01, 2011 04:49 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Karen  I love it  :)

Feb 01, 2011 04:49 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Silvia  I do believe you are right

Feb 01, 2011 04:50 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Steve  I believe doing what works is the way

Feb 01, 2011 04:52 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Pat  Those two are always good

Feb 01, 2011 04:53 AM
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I also use snail mail postcards, and I also don’t include any recipes. J♪♫♫♪

Feb 01, 2011 11:50 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Jim  I guess they don't fit very well  :)

Feb 01, 2011 09:50 PM
Michael Taylor
Red Door Real Estate - Indianapolis, IN

Absolutely, Karen! You want to reach folks in your own communities, who are planning to move to a new home. This could include young families who want bigger places to accomodate their children, or retirees who are ready for a smaller, cozier home now that their kids are all grown up and out of the house. This is just as important as online marketing, even these days.

May 30, 2011 08:20 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Michael  I am finding an increasing number of people agree with you

May 30, 2011 09:55 AM
Gregory Parker
Coldwell Banker Realty Professionals - Norristown, PA
CRS

Karen I totally agree with you.  I have been mailing several communities in my area over the past several years.  The one piece I consistently send out is a list of homes that have recently sold.  I am always amazed when I show up to a listing appointment and the Seller pulls out a stack of those flyers. 

 

The key is consistancy!

Jun 10, 2011 09:18 AM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Gregory  It is always exciting

Jun 10, 2011 10:14 AM
David Najdzinowicz
Re/Max Real Estate Ltd. - Point Pleasant, NJ

Anyone here use Farmbo.com?  It combines postcard mailings with technology to show you who is actually reading the postcards.  The company mails postcards along with a website on it that is personlized to each homeowner.  Then gives you an email when someone goes on there site.  I started using it recently and it has been great to give me an idea of who to follow up with.  I like how I can customize everything to the group I'm mailing to.

I'm curious what ideas others have to customize the websites on there with information?  Thanks

Oct 27, 2011 07:41 AM
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Karen Kruschka

- "My Experience Isn't Expensive - It's PRICELESS"
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  • Dumfries, VA
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  • Montclair, VA
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