This morning I was putting together a document to approve a sale in the Franklin County Courts.    Below outlines what an auction marketing effort for a small commercial building might look like here in Columbus.  This profile brought over 50 groups through 2 property inspection periods.  3 bidders registered and about 15 other individuals attended the sale.  This profile is for local marketing only.

The Receiver conducted considerable marketing efforts to bring about the sale including:

1. Display advertising in the Daily Reporter for 15 days (in addition to legal ads)
2. Legal Notices in Daily Reporter for 5 consecutive weeks.
3. Display advertising in Business First on Oct. 27^th, Nov. 3^rd and Nov. 10^th. The ads on the 27^th and 10^th were in the classified section and the ad on Nov. 3^rd was upgraded to a display ad in the main body of the paper.
4. Classified advertising in the Columbus Dispatch auction section on Oct. 29^th, Nov. 5^th and Nov. 12^th.   Additional advertising ran in commercial real estate section of Dispatch on same dates directing readers to the auction ads.
5. Display Advertising in the Suburban Newspaper (Worthington Addition) on October 25^th, Nov. 1^st and Nov. 8^th.
6. Full color direct mail piece sent to approximately 2000 Worthington area businesses.
7. Online listings on Gryphonusa.com, the Columbus Multiple Listing Service (MLS) and Loopnet.com (commercial real estate listing service).
8. 4 x 4 full color sign on High St.
9. Email blasts advertisement sent to approximately 40,000 real estate agents/brokers, real estate attorneys, title agents, mortgage brokers, real estate investors and bankers on October 30, 2006 with copy again on November 13, 2006.
10. Press release about the property and the auction sent via emailwire.com (circulation of over 70,000 journalists). Press release also sent to approximately 25 specific local business and real estate reporters.
11. Two property inspection dates: Oct. 31^st and Nov. 9^th.  In addition, the property was open for inspection one hour before the auction.
12. One on one conversations with representatives of Worthington Chamber of Commerce to identify specific user prospects.