Why should you be blogging for business? It takes time, thought and energy. You can look at it as a chore or as a fun marketing tool. Whatever way you look at it will determine the outcome of your success in blogging.
Blogs add personality to your business. The fact is that people like to do business with people, not machines. Your blog gives you a ‘voice’, it gives the prospects and customers a better sense of who you are, who they are dealing with and helps you build stronger relationships with them. Blogging will improve your sales.
Blogs should be written as a conversation and be personal. This is not the time to add business language or show off your large vocabulary. Your readers need to feel like you are speaking to them, not at them. When you share personal stories and add tips and local information you will connect with your readers. Because the public is reading your blog write for them. You do not need to have long posts. In fact, 400 to 500 words is the average blog post and some can be shorter depending on the topic you are writing about.
Search engines love blogs because they love new content and original content. A properly optimized blog post can show up in Google’s first page in less than 10 days. Research has been done and this has proven to be true over and over again. Blogging is the best way to get FREE traffic to you! Prospects that are looking for a Real Estate Agent, Mortgage Broker or Home Stager are looking for someone to get to know, like and trust. You can develop all three through connecting with your prospects by blogging.
For more information on getting Good Google Juice read Cyndee Haydon's Post on Blogging For Business.
If you want to be noticed on Google write posts that relate to the area you are working in and the surrounding areas. Use Key Words in your title. Be careful what you write at the bottom of the post. When you check you Google alerts you will notice that Google picks up on different parts of your post. Usually the spiders are picking up your title and then the last part of your post. I noticed that when I was adding my copyright at the end of my post. You will notice that I have changed that because in the Google descriptions my copyright was being shown. Now what good is that doing to my readers or Google searchers? Nada, so I changed it and added something to do with my subject at the end of my post and our contact information.
Copyright (C) by Katerina Gasset, All Rights Reserved * Blogging For Business*
If you like what you read consider Subcribing to my blog.
Call Nestor and Katerina Gasset for all of your referrals to West Palm Beach, Wellington, Loxahatchee, Royal Palm Beach, Lake Worth, Boynton Beach, Lantana and Manalapan, Palm Beach County Florida at 561-753-0135.
You keep me coming back for more. Thanks.