If I walk up to a consumer and try to sell them a new watch or a new car or in my line of work a new home, I will always fail. It's all psychological. It's all in their head. Consumers are looking at things from the perspective of "NO SOLICITING", "DO NOT CALL", etc.
However, if we turn the tables around and put ourselves in their shoes, and answer the question, "What will we be doing at 5am the day after Thanksgiving?", we have a different word that comes to mind. No it's not sleep (come on now, play along), it's "BUY!"
You will never hear "I've got to be first in line so someone can sell me something!" "Rain, snow, sleet, or hail (is that copyrighted??), my "BUYING" must continue." "Just try to get in front of my "BUYING" and I will trample over you!"
So look at things from a BUYER's perspective. What will help them get through the line quicker to "BUY" their stuff? When at a department store you need a football team ahead of you to clear any obstacles (people) out of the way that will prevent you from scoring big on your "BUYING".
Well maybe this is just a little bit excessive but if we are seen not as someone trying to sell consumers something and seen as someone who can push aside or overcome obstacles along the way in their "BUYING", then they are going to want us to be with them every time they go "BUYING". Think about it and then stop selling houses!
Thanks from the blocking Realtor® who will clear the way for consumers to "BUY" their homes!
Rob Lang, ePro, GRI Realtor®
Realty Executives, Hedges Real Estate
300 Rockfence Pl, Lawrence, KS 66049
785-393-2274 (cell) 785-542-1661 (fax)
rob@LetRobDoIt.com (same website name if you want to visit)