I recently had conversation with a seasoned real estate broker that I respect highly, in regards to why some broker/owners succeed in this business and others don't. As a young broker I have tried to align myself with people who have been in the real estate game for a long time and understand what it takes to run a productive and respected brokerage. Somehow during this conversation, the reference to superstar managers in sports was made and I thought it was a great analogy. If you look at sports as a whole, most superstar players have failed at being coaches or managers. Similar to superstar players turned managers, just because you're a superstar real estate agent, doesn't mean you'd be a superstar broker or owner of a real estate company.

Being a successful broker means checking your personal ego at the door and truly doing what's best for your team, your agents. This is very difficult for top producing "superstar" agents to do unless they understand that it is no longer just about them and their transactions but more about building a winning team. They need to offer their agents support, training, systems, technology tools, and most importantly, motivation and encouragement. They need to put the right people in the right places to ensure that everyone is working off their strengths and doing what they do best. They need to have the ability to take an underachieving agent, tap into his or hers potential, and turn that agent into a producer. They need to learn how to be a psychologist, a janitor, a book keeper, a technology specialist, a motivator, a parent and sometimes a friend. Now this sounds like alot of different roles to play but the reality is that if you want to build a career as a broker you have to passionately embrace the role.

I myself was never a "Superstar Agent" but I always had the dream of building a real estate brokerage that was different than the others. I envisioned a company that was there for their agents. A company that was full of positive energy from the top down. A brokerage that was staffed with people who are passionate about what they do for a living and want to get better everyday.

I guess you can say that my vision was to build an "All-Star Team" of real estate professionals that know what it takes to win.

Well it's been almost a year since my dream of opening my own brokerage came true and I could not be happier with how things have gone. We are on our way to building the most respected and productive real estate company in the city and I owe it all to the members of our growing team.

If you want more info on how you can join our growing team of All-Stars please call me directly at 401-323-8292.

Manny Menezes
EXIT Realty Consultants
401-323-8292
 

 
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1 Comments on Superstar Agents: Becoming a Broker/Owner

FEB
04
2011
Outside Blog

Sounds like you're off to a great start. I've always thought that the weak point in firms that deal in "intellectual property" (law firms, accounting firms and Real Estate firms) is that your talent can leave you at a moments notice. I've witnessed this in all of the above businesses. As you know the grass can always look greener on the other side of the fence. Do you have some "secret" for retaining your top producers?

12:55pm • #1


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Manny Menezes

East Providence, RI

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EXIT Realty Consultants

Address: 1970 Pawtucket Ave Suite 2, East Providence, RI, 02914

Office Phone: (401) 228-3948

Cell Phone: (401) 323-8292

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