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When identical units are for sale

By
Real Estate Broker/Owner with American Foursquare Realty RM423982

If you sell homes in developments, you're often up against competing units that are virtually identical.  Sometimes, they are identically priced.  So how do you get you listing to stand out?

Wait.  Let me ask that again. So how do you get you listing to stand out? 

Do I really have to ask that question?  If you're a real estate agent, then marketing is one of your strong suits, right?  Sadly, that doesn't always seem to be the case.

While buyers are more than likely going to visit all of the units in a development, don't you want yours to be the one that they anticipate?  Don't you want your listing the one that they keep coming back to on the Internet?

I have one word for you:  Photography!

One of my listings has an identical unit a few doors down for sale.  Identical (well, some different cabinets).  I will admit that vacant units and lived in units show differently.

But which one of these properties is going to be the go to listing that buyers bookmark?

 

Posted by
 Richard Strahm is an award winning Realtor specializing in the North Penn areas of Montgomery County -- Lansdale, Upper Gwynedd, North Wales, Towamencin, Hatfield -- and beyond!  Visit him at www.a4square.com or call today at 215-853-2624 for a free and private consultation about all of your real estate needs.
 
 
Richard Strahm
Broker / Owner
Realtor, ABR, CRS, PSA, SFR, SRS, SRES
 
American Foursquare Realty - Lansdale, PA

415 North Broad Street
Lansdale, PA 19446

Direct: (215) 853-2624
Office: (215) 647-0700
Fax: (215) 529-8931

Email:  Richard@a4square.com

www.a4square.com

PA Lic # RM423982

Copyright © 2010-2018 Richard Strahm.   All rights reserved worldwide.

Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

I’m liking the second unit pictures better. I sure hope I chose the right one! J♪♫♫♪

Feb 02, 2011 02:45 PM
Nina Rogoff
Boston, MA
Wix Websites for Real Estate Agents

Richard, are you implying that some people don't appreciate the close-up shots of the toilet bowls and window frames? If the toilet bowl is really, really clean maybe that will tell me something about the maintenance of the home. I don't know....Hmmm? lol

Feb 02, 2011 10:16 PM
Iran Watson
Georgia Elite Realty - Marietta, GA
Marietta Real Estate Agent - Photographer

Having two identical units to compare is the perfect case study in how good photography can make or break a buyer's perception of value.  The second photos convey much more information about the home and also makes it look bigger (or the other photos just made that home look smaller).

I like your point about people going back and looking at the photos.  Good photos can remain useful even after getting the prospective buyers to the home.

Feb 03, 2011 01:14 AM
Richard Strahm
American Foursquare Realty - Lansdale, PA
Lansdale and North Penn Real Estate

Jim - You win the prize!

Nina - Ugh - toilet bowls!  perhaps the subject of my next post.

Iran - Thanks for your insight.  In my opinion, the first set just make the house look tiny -- much smaller than it really is.

Feb 03, 2011 03:03 AM