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34 Comments on Sometimes the key to sales is simply having the right product at the right price at the right time!
So true
No matter how thirsty someone is ,they will only buy what monies are in there pocket and most want to leave with a quarter.
Business is business.
Enjoy the day
Buyers .. I have asked that very question when I have seen them turn away from a lovely home that met all criteria .. they couldn't find a thing wrong except ... it wasn't a "deal". I would ask them if they wanted a home for the family or an investment. There answer helps direct either me on what to show or centers them back on what is important. Great post for thought.
Unless that beverage is a COLD beer at the Super Bowl! But, otherwiseyou are right. The offer I wrote 2 days ago was more emotion than business.
This concept is so hard for most sellers to accept AND they really are shocked when I would rather not take the listing than price it like they insist.
I especially like the line "the new status symbol" is how little you paid.
Frugality and responsibility are definitely in....now if we can just convince government at all levels as well.
Yu just perfectly defined Internet marketing my friend.
Good point. When I'm working with a buyer the key is finding something that is priced right and available. Sounds easy but in today's market it can get complicated. Sellers that are sharp enough to price their home correctly will get the proper attention immediately.
It's all about getting the client to understand the importance of what you are saying. Which is sometimes easier said than done.
Price is King - price it right for location and condition and it will sell........
Never a truer word/phrase spoken. With permission, I would like to re-blog this on my blog too as it's so relevant in my business in Spain too.
I like what you said about selling an over priced house is like selling an ice-cold beverage in a snowstorm.
I can always drink a Coke, but I never want a Pepsi. But I know what you mean. People are very practicle these days.
Richard. great blog. well said. when I was in retail, that was always the case. by tmes we think we've got a great product to sell but sometimes the price or location does not always fit the bill. That's why we always have to have more homes to sell in a specific area or at least know them by prior inspection. Knowledge is awesome and will pay great dividends.
Richard,
You are almost at your 1,000,000! I am approaching my first "points" target this week.
Lots of dedication and work at AR! As you are listed as an AMBASSADOR, I guess I may contact you if I have questions!
My experience is that the Buyers with cash want a REALLY great deal - however they themselves define it! I gree with your statement above.
Have a happy day -
Lynn
Great point. The price is the key, price it right when you list, (that's if the Seller will listen).
This is a great point. I'm going to use it for my next class for sellers.
Great points about correct pricing in this 'plump' market. Too much inventory with too much fat.
Study after study proves that people buy from emotion and justify the decision with logic.
But perhaps in today's market, with some buyers, the dominant emotion is to attain the status of having gotten a "real steal" in the purchase of a home.