February 5, 2011
Today I'm going to really charge into growing my business. I've been tip-toeing around the edges because I'm afraid to dive all the way in. I'm not sure if I'm more scared that I'll fail and need to come up with a new idea, or that I will succeed and have my life changed in ways that I don't understand yet.
I'm over a third of the way through this challenge and I don't feel like I've made any great changes. Today I have made some positive steps and I plan on making some more.
The first thing I did was re-write my letter that I send to expireds. I was very direct in stating that I'm a better choice than my competitors because I have resources available to me that they don't. And I spelled out what those resources are. This is unlike me but I need to be more confident, as Mandino would say I need to express my rarity.
I also made a doable to-do list, and I've worked at accomplishing the items on it. Because we're having a snow day, I'm going to have some concentrated hours to work on think work, so I'm going to brainstorm my target audience, define my realty service offerings and examine the guerrilla marketing methods available to me to find them.
Well I should go work now.
Today will be a break through day.
Tamara
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