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THE MLS IS A MARKETING TOOL SO USE IT LIKE ONE

By
Real Estate Broker/Owner with Christian Realty San Antonio 540730

MLS

 

           The Multiple Listing Service or MLS is a marketing tool.  Why then, do soooo many real estate professionals use it as only a step in the process when listing a home?

            What my point is, too many agents just throw something on the MLS sheet, probably because they are excited about their new listing, and not give a thought to how it will be received by others.  You all know what I mean.  How many times have we seen an MLS sheet with one or two sentences describing the property in the meager of ways?

                                mls    

                                                   Stop and think about it for a moment.  Our MLS is the portal to world in our marketing efforts on behalf of our clients.  We are proclaiming to the world, the the Internet, there is this super home for sale and they really do need to buy it before someone else does.  Right?

                   Yet some of our fellow professional put the least amount of information on the MLS sheet as if they paid by the letter.  This is crazy!  When marketing we need to make the most of eavery opportunity to make our clients property seem like the very best deal in town.

MLS worldwide

                   We talk so much about the Internet, and SEO, and social marketing, and apps for smart phones and on and on.  Still, we miss a very basic, required opportunity to market our listing in the best of ways to the entire world when failing to put as much information on the MLS sheet as possible.  There are folks around the world who look at our listings thanks to computers and the Internet.  Why would we not want to take advantage of our global reach?

                   So the next time you are filling out that old MLS sheet, remember you are marketing to the entire planet.

 

 

Posted by

DOMINICK A. DINA, MA, REALTOR®, GRI, e-PRO, TAHS, Broker/Owner

Christian Realty San Antonio     

www.ChristianRealtySanAntonio.com

(210) 273-9082                                                             

 "Personal, professional real estate services"             

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The law in the State of Texas requires we provide Information About Brokerage Services to our customers and clients.

Comments (4)

Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

What a great reminder Dominick!   I sometimes think that people forget they're not just reaching their own local market.  I will definitely look at my own MLS input differently in the future.

Feb 05, 2011 07:16 AM
Dominick Dina, MA, REALTOR®
Christian Realty San Antonio - San Antonio, TX
GRI, e-PRO, TAHS, SFR, Notary Public

Good to hear Susan.  We do sometimes forget the power and reach of the internet.

Dominick

 

Feb 05, 2011 07:20 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Dominick:

Most of the agents in our local MLS do a good job with the information they provide.  There are a few, mainly agents who are marketing REOs who offer minimal information.  I think some of those agents haven't seen the house.

 

 

 

 

 

Feb 05, 2011 12:58 PM
Dominick Dina, MA, REALTOR®
Christian Realty San Antonio - San Antonio, TX
GRI, e-PRO, TAHS, SFR, Notary Public

Well Evelyn, even if REOs, they have a professional and legal responsibility to their clients.

We are to give full measure for all of our listings.  To short-change a client by not using every available method and venue is not acceptable.

Thanks for your comment.

Dominick

 

Feb 06, 2011 03:35 AM