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Who Is Your Target Audience in Your Advertising? 19 year olds?

By
Real Estate Broker/Owner with Crown Key Realty, Inc; Tracy & Mountain House Sales and Property Management 01490605

19 Year Old Boys from Tracy, CA Don't buy Sketchers - If I do will If I Get KIM's Results!

I'm going today to buy some Sketchers Shape-Ups, if you didn't see the commercial during the super bowl it's below and you'll understand why. (If you see me walking around Tracy, CA in them you'll know why, I want to look like Kim in my shoes!)

Millions of people watched the Super Bowl for the football game and to see who would be the Victor. Many others watched the Super Bowl to watch the commercials. Either way, the commercials usually spark the most conversation.

When my 19 year old SON polled his friends on Facebook regarding what commercial they liked the best, the answer was unanimous.....

Can you guess which Super Bowl Commercial he liked best?

Yep - Sketchers..... Kim Kardashian, if you missed it, it's below....

Below is the conversation of my 19 year old Son and his mother (ME) regarding the SKETCHER's Shape Up Ads....

Riley: And the award for best commercial goes to..........sketchers! Lol

Riley's Friend: Why because she's HOT

Below is the conversation - this is meant to give every one a well deserved laugh

  • Riley Goulding: No bcuz I think it was a really creative way to market their product and I think they were the most successful in doing so.........syke bcuz Kim is hot lol
    Riley Goulding: its about time they got her on their pay roll, i mean she does have what they are trying to say their shoes will give you
    2 hours ago · Like
  • Susan Johnson Goulding I'll go buy a pair tomorrow
    2 hours ago · Like
  • Riley Goulding thanx for ruining the commercial for me mom
    2 hours ago · Like
  • Susan Johnson Goulding hey it's what they were trying to say was it not... wear these shoes look like me -- I'm just quoting what you said earlier... right -- see how smart you are
    2 hours ago · Like
  • Riley Goulding im very smart, im saying thats what they WANT you to think
    2 hours ago · Like
  • Susan Johnson Goulding and I DO think that -- so I better go buy some -- you can tell me Saturday if they are working.... LOL I'll have to buy an outfit like that too -- eeewwwwwww
    2 hours ago · Like
  • Riley Goulding commercial officially ruined.....

 

You have to appreciate this kid's sense of humor. (I'd say like mother like son, however, he's far whittier than I.)

Moral of the story if you don't want women who look like me to think I can look like that by buying those shoes... change your ad....  19 year old boys are NOT the ones buying the shoes.

 

 

Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

We were quite shocked when that commercial came on. But my wife went with the Reebok shape ups instead because they look more like regular running shoes.

Feb 07, 2011 06:08 AM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

I was out showing homes during the first half and I totally missed the Skechers ad. I did, however, catch the Darth Vadar/Volkswagon before the Super Bowl on YouTube because of somebody's mention on FaceBook. Thought it was pretty cute!

Feb 07, 2011 06:40 AM
Patrick Henry
PMZ - Stockton, CA
PMZ

Well at least he remembered what the commercial was advertising. LOL.

Feb 07, 2011 07:12 AM
Patrick Henry
PMZ - Stockton, CA
PMZ

I personally liked the VW commercial with the kid in the Darth Vader getup playing out front.

Feb 07, 2011 07:12 AM
Christina ONeal
At Home Real Estate Group - Ripon, CA
Realtor - Ripon California

If I would look like that I would have sketchers in every color & where them all the time... maybe even to bed just to be sure :)

Feb 07, 2011 11:24 AM
Jack Mossman - The Nines Team at Keller Williams in Stockton
The Nines Team At Keller Williams - Stockton, CA
The Nines Team at Keller Williams in Stockton

Susan - I'm with Pat ... the VW was killer .... and you just go ahead and buy those "shoes .... and the outfit .... and the bag ..... and the sunglasses .... and the  .... WOW ... you're the answer to the economy improving!

Feb 07, 2011 03:06 PM
Susan Goulding
Crown Key Realty, Inc; Tracy & Mountain House Sales and Property Management - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

Michael - I'm betting all the shoes do the same thing

Vickie-I hope your buyers found something wonderful

Patrick - that's a funny statement as I asked a 21 year old he said, that Kim Kardashian commercial...I asked what she was selling - he had no idea

I loved the VW commercial - Ive been known to mess with my kids like that

Christina - I'll try wearing them to bed --- I've always wanted to go to sleep and wake up looking like that

Jack-- just imagine, you're so right I owe it to the Nation to buy the shoes.... etc.  I better get busier selling houses.

Feb 07, 2011 05:40 PM
Melanie Hedrick
Elite Texas Properties, the best homes from McKinney to Dallas! - McKinney, TX
972-816-7205

Hi Susan -- That's funny!!!  I do think it's pretty amazing that they can make those goofy shoes look sexy, though!  What's next?  George Clooney peddling Polident? 

Feb 08, 2011 02:30 AM
Susan Goulding
Crown Key Realty, Inc; Tracy & Mountain House Sales and Property Management - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

Melanie - haha I might get my teeth pulled if George is going to sell Polident.  I do agree-- really ugly shoes

Feb 08, 2011 04:53 PM