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When is it too late to re-establish a relationship?

By
Real Estate Agent with McCarthy Real Estate PA# RS294585

Yesterday I got a hand-addressed football schedule in the mail from an agent (we'll call her "Susie"), but it mailletter.jpg mail image by GIL-PTwasn't addressed to me, it was addressed to the previous owner, Lynn. Hand addressed, mind you, to Lynn, the previous owner of my house, where I have lived for 5 years!

I've never gotten anything from "Susie" before. I don't know how she knows Lynn because she wasn't the Realtor who listed her house because I know that Realtor. So, what the heck? I assume Susie is someone who is trying to re-connect with Lynn for her future business. Too late Susie! Or is it?

Maybe she just started in the business? Who knows, but she obviously didn't do her homework. If you want to find someone, look them up in Public Records, don't just send it to their last known address. Which brings me to my Real Question:

When is it too late to re-establish a relationship with someone?

Recently I realized I have to broaden my sphere of influence because I am missing potential business from people I kind-of know. See http://activerain.com/blogsview/210126/Broadening-my-definition-of. I don't want to make the same mistake Susie is making. If Susie had stayed in touch with Lynn, she would know that Lynn already moved because she would have been the one to list her home, right?

Hindsight is 20-20, but there's several people I know that have bought or sold houses without me since I have been in the business. I didn't include them in my sphere, or if I did, I have crossed them off of my sphere now(mostly). I figure, if they didn't use me then, then why would they use me at all. But maybe I should try to re-establish a relationship now for future business.

There's also the people who I used to know, but have lost touch like old friends, old co-workers, etc.  And I don't have their number. Should I include them in my sphere? Should I send them a football schedule and try to establish a relationship? I don't want to have another regret about someone I know buying or listing without me.

 

Kelly McDonald
Lagrange, KY

Stacey, I had address all of my envelopes and  marketing materials, so I wouldn't say she was necessarily trying to reconnect.  Maybe she does the same and just has an old list.  Either way though, she should definitely do her homework and get the most current information instead of assuming that a list that she's had around is still up to date. 

On a different note - i don't think it's ever too late to reconnect with people.  DId the people that bought or sold know you were in real estate? Were you new at the time if they did know?  I would keep them on your sphere if they are good people (not someone you perceive to be difficult).  In another few years they may want to buy a home, and if you start staying in touch now you will be in their minds when they get ready (or they may have friends to are ready to buy).  I would send out a letter to them - something like - "Hey I'm sorry we've lost touch in the past" kind of thing.  Good luck!!

Sep 21, 2007 07:41 AM
Wendy Montoya, REALTOR® Broker Associate, 254-315-4906
Towne Adams REALTORS - Waco, TX
I think you should contact and try to connect with everyone in your sphere, and I agree with Kelly that's never too late.
Sep 21, 2007 08:50 AM
Stacey McCarthy
McCarthy Real Estate - Philadelphia, PA
@SmartGirlsOwn
Kelly, The people that bought and sold knew I was in real estate. Each had different excuses... they thought I worked only where I live, they have a cousin who has a cousin, and one said he flat out forgot. Mostly I have been missing out on the referrals moving out of state even though I have explained it several times.
Sep 21, 2007 12:01 PM
Stacey McCarthy
McCarthy Real Estate - Philadelphia, PA
@SmartGirlsOwn
Wendy, yes, it is important to contact everyone in your sphere. It is equally important to include everyone you know in your sphere.
Sep 21, 2007 12:02 PM
Theresa Sprindis @ Keller Williams Cherry Hill, NJ
Keller Williams - Cherry Hill - Maple Shade, NJ
I have felt the same way. Although I have a whole other hurdle to clear... the people in my sphere are my age and they aren't ready to buy yet. I end up doing a lot of rentals.
Sep 21, 2007 01:14 PM
Birmingham Alabama Real Estate, Stephen Wolfe
LivingInBirmingham.com - Birmingham, AL
Stacey, obviously the agent needs to do some more research before "reconnecting." As for when is to late. I would have to say never. I have always heard that it is never to late to draw that line in the sand and start over. You might want to send an apology letter as your reconnect if it has been a while, but however you do, you need to say persistent and consistent to prove you have changed for the better.
Sep 21, 2007 03:50 PM
Irina Netchaev
Pasadena Views Real Estate Team, Inc. - Pasadena, CA
Pasadena CA Real Estate

I think that if you're trying to reconnect the best way to do is on the phone or in person if possible.  Easier said than done - I know.  Hand writing notes or mailings to an old list seems like a waste of time to me.

Interesting question though!

Sep 21, 2007 04:34 PM
Stacey McCarthy
McCarthy Real Estate - Philadelphia, PA
@SmartGirlsOwn

Theresa - That is tough, but it will probably pay big one day when everyone decides to settle down at the same time! 

Stephen - I want to do that one, "First let me apologize for not keeping in touch with you..." etc. I bet it is a good opener before a call. 

Irina -I think you are right, in person is the best, but the hardest to do. That's probably why it's the best thing.

Sep 22, 2007 01:51 PM
Kelly Sibilsky
Licensed Through Referral Connection, LTD. - Lake Zurich, IL

Stacey, I would say it's never too late to try to re-connect! I participated in a seminar once and they said the key to contacting past clients is to get to the point and be honest about why you are contacting them. So they advocate saying something like this:

Part I: Hello, this is Stacey with Keller Williams. I'm sorry that I haven't called/written/contacted you in a while but you know how life gets...(end it here, don't supply any more information).

Part II: The reason for my call/letter is that I 've sold most of my inventory and right now I'm down to just ___ listings. So I figured while I had some time I would get the word out to the people that I know that I'm looking to add another 5 to 10 listings here in the next ___ days/weeks. So I just wanted to know if by chance you have heard of anyone that has talked about making a move? (you're asking for a referral and not for their business, takes the pressure off)

Part III: By the way, isn't your daughter graduating from high school this year? Has she applied to colleges...(social stuff, take the focus away from asking for business and re-establish the relationship)

Good luck! :)

Sep 24, 2007 01:14 PM