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Why is pricing your house RIGHT so important?

By
Real Estate Agent with Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com -

Why is pricing your house RIGHT so important?

The biggest problem people have when selling their home is pricing their unit right.

Why is it, that most homes don't sell at or near full price?   Everyone loves a bargain, but not every unit is a bargain.

In my city, we just received our statements regarding our property values for tax notice.  Now that's opening up a can of worms.  Folks are calling me asking, "How can my value go up (according to the city) when prices are still falling"?

Or, ZESTIMATE says my home is worth more, or less, then the city says.   Another askes, "Why does the city have a big difference in the value of my home when I just had it appraised and the report came back much lower then the city?"

Still another said, "I know the market here." With all due respect, do you really?

Let's take a look at some of the factors that effect the numbers.

 We are talking about Comparative pricing, that is looking at other units just like mine.  We need to understand that we are comparing "apples to apples."  When appraisers look at similar units and add or subtract value accordingly.  See my post on Appraisals.

New York City uses a system that estimates the value of your unit based on recent sales of comparable units.  However, it does not consider certain factors that might effect the real value, such as if your unit needs updating or repairs that buyers will see when they visit the property.

Consider this example.  House A sold for $480,000 a few months ago, that I would have priced lower because it needed about $100,000 worth of repair and updating.  My thoughts are that there was something about this unit that the buyers were really interested in to make that offer.  

House B also sold around this same time period, also for $480,000.  This unit was a cream puff, a dolls house.  Two years ago it would have sold for over $500,000 yet if you looked it up on Zillow before it sold, it would have been quoted lower.  Sometimes it's estimated higher. Now of course if you look it up, it reflects the recent sold price. 

There are other examples that I could make the point that pricing can be off as much as $100,000 in extreme cases.   Unless you really know the market in a certain area, it's a guess no matter what resource you use.  As I stated above, even the city can be off quite a bit.  So it's a factor of having "incomplete" in information.  An agent who know the area, uses several resources for information, visits the insides of properties for sale, and tracks the sales records is the person to go to for expert opinion.  Even then, the evaluation can be off a little.  The final proof is in the sale price.  So if you're looking to sell, check the agent's marketing program and sales history to be sure you get the best person to help you.

If you want to see more about how I market homes, please go to my website, or give me a call and I'll go over all the details with you.  My cell number is 917-696-0275

 

 

 

Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Kenneth.. The past few years, if you didn't list the property *ahead* of the market, you would always be behind.  What I mean by this is that the property might be worth $350K today, but by the end of the month it could be worth $335k.  So you should list it there to begin with.  It would drive more traffic to it as well.

Feb 08, 2011 12:52 PM
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

Hi Kenneth:

Pricing is the most important things when placing a property on the market!

Feb 08, 2011 02:26 PM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Kenneth, pricing is important. Far too many times, folks want to pay off the car, the kids college, and the current mortgage and have enough to put a healthy down payment on another place. Unrealistic...

Feb 08, 2011 09:09 PM
Kenneth Cole
Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com... - Staten Island, NY
NYS Licensed Real Estate Salesperson

Good morning Valerie, Trula, and Michael;  Thanks for the comments.  It seems to me that everyone, sellers, buyers, appraisers and yes real estate agents differ in their evaluation of price.  Sometimes, it's the underwriters who have the last word.

Feb 08, 2011 10:51 PM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

It is definitely the most important thing in selling a property to have it priced right Ken, you are right there.  Anything will sell if the price is right. Many times the city's assessment are 'off'. An Agent such as yourself Ken, who knows the market well would best advice a seller of the correct pricing.

Feb 09, 2011 12:26 AM
Kenneth Cole
Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com... - Staten Island, NY
NYS Licensed Real Estate Salesperson

Al & Peggy;  Thanks for stopping by, it's 13 degrees in NYC today. Brrrr.  I guess pricing is universal.

Feb 09, 2011 12:49 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Ken, price is number one and location is number 1B. A town needs to set a value range for homes that will take them through at least 5 years if the notice is being received after an evaluation, or knowing that the taxes need to support the infrastructure, they may purposely request the company doing the evaluation to price a touch higherthan market, knowing full well that very few people will win when requesting a reduction. Arguing with a town is seldom a winning proposition

Feb 09, 2011 01:23 AM
Gaye Granice
Robert Defalco Realty - Staten Island, NY
Associate Broker

Ken, Thanks for some great links.  This is a great blog. Gaye

Feb 13, 2011 08:34 AM