Why Should A Client Choose You?
If you’ve been following this series, so far you have defined your business goals, and you have identified your best client. You’ve also spent a few minutes defining what problem you solve for that client.
Now the final step before launching into the action plan:
What is that draws a customer to you instead of to your competitors?
What are you able to provide in terms of service, product or delivery that your competitors don’t? Is it convenience, is it knowledge or expertise in their niche?
This is also known as the irresistible difference.
Now you have:
1. Your Business Goals
2. You’ve identified your ideal client
3. You’ve identified your niches
4. After today you will have identified your “irresistible difference.”
Tomorrow we’ll create the action plan;
Social Media Results Rule:
1. Outline 15 to 30 different ways that you can illustrate to your clients why they should choose you?
2. Identify your irresistible difference! - Write it down!
If you’ve been following this series, so far you have defined your business goals, and you have identified your best client. You’ve also spent a few minutes defining what problem you solve for that client.
Now the final step before launching into the action plan:
What is that draws a customer to you instead of to your competitors?
What are you able to provide in terms of service, product or delivery that your competitors don’t? Is it convenience, is it knowledge or expertise in their niche?
This is also known as the irresistible difference.
Now you have:
1. Your Business Goals
2. You’ve identified your ideal client
3. You’ve identified your niches
4. After today you will have identified your “irresistible difference.”
Tomorrow we’ll create the action plan;
Social Media Results Rule:
1. Outline 15 to 30 different ways that you can illustrate to your clients why they should choose you?
2. Identify your irresistible difference! - Write it down!
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