We're continually discussing online marketing and all of its advantages, but we rarely reference print advertising.  When I refer to print advertising, it's not necessarily newspaper ads or homes magazine advertising.  I am a promoter of a printed item called the "personal brochure."

I just did a post about resumes, and the personal brochure is nothing more than a brief, bird's eye view of your real estate achievements described in a professionally printed marketing booklet.  It's a great way to market yourself to those who may not be computer literate; or to sellers who have an expired listing and you need to act quickly; or to fsbo's who need to know what you do for marketing that they are not capable of doing.  The personal brochure is a way to introduce "YOU."

The way an agent markets himself/herself is a reflection of how that agent will market a home.  If you are asking for the opportunity to make a listing presentation, you should be prepared with a marketing material that will impress them.  This marketing piece should make them want to see and hear more about what you do that will assist them in the sale of their home.

The Kuney-Todaro Team has a personal brochure for resale home owners and another one for builders.  We have used the new construction brochure to market ourselves to banks for their failed subdivisions, and we have one contract signed for subdivision #5 in Franklin.  We also use it as part of our listing package when making a presentation to a builder to market his subdivision.  Marketing to a builder and marketing to a homeowner are two very different scenarios.

There is still a need for print advertising.  Producing a sample of your marketing brochure is a powerful way to introduce yourself as a marketing agent.  Do it right, and it will work for you!!!

 

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46 Comments on Marketing Yourself.....Those Are Big Shoes To Fill....Do It Right And You'll Make Money!!

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FEB
09
2011
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Peggy....that's interesting.....CA always goes first.....I have my brochure in a pdf also to email if the recipient is out of the area....
7:23pm • #27
388,883 Points 21 Featured Posts Outside Blog Called Shot Master

Barbara, Your the second one giving me this message today, and funny because I want a creative/design job again. Not that I don't like RealEstate, but you know AR has been my creative outlet and I miss what I love to do.
8:19pm • #28
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Ellen....there are people on AR who are looking for help with putting together a presonal brochure.....maybe you can put a pricing package together and get creative....write a post about it.....
8:40pm • #29
418,408 Points 5 Featured Posts Outside Blog Called Shot Master

Barb ~ Interesting, the brochure can focus on what you have to offer, your accomplishments ...hmm
9:23pm • #30
102,932 Points Called Shot Master

Just finished a "rack card" for my new business, and to introduce my new brand: "MOJAVE STYLE"! Printed 2 sided "brochure" to leave with Realtors, to "hand-off" to their clients needing my services. I used Vistaprint and did it myself.... it was time consuming, but I enjoyed the graphic art design side of it.  Should be here in a few days...... printed marketing tool...
11:58pm • #31
FEB
10
2011
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Frank and Karen....that's what a brochure does....it tells everyone about what you do and what you did....

Teri....that sounds great....that's the purpose of a brochure.....market yourself.
5:30am • #32
1,134,893 Points 152 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great post, Barbara.  Your team has amazing results so wonderful to promote tha in a brochure as well as everywhere.  I'm sure it's very impressive.
6:28am • #33
275,890 Points 17 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

I have a personal brochure and have used it for years.  It is a great way to represent yourself either as an introductory piece or something to leave behind.
7:12am • #34
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Debbie.....I'm sure you have one for yourself and your company......if not, you should.....

Kathryn....it is truly a great way to professionally promote yourself.....it doesn't surprise me that you have one...
7:17am • #35
1,241,121 Points 158 Featured Posts Outside Blog Called Shot Master

Barbara, today I need to "hit it". Took a sick day yesterday and got behind...
7:51am • #36
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Good morning, Michael....are you still trying to fill those big shoes?????  don't try so hard, Michael.....
7:53am • #37

Barbara, I still believe in print advertising.  I think personal brochures are great.
8:01am • #38
652,693 Points 49 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Hi Barbara, I have a personal brochure. I send it when I mail letters to expireds. I got 4 expired listings in the last 2 months. I was hired on the spot with all 4. It works for me.
8:10am • #39
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Kimberly.....I'm sure you have one....I think it's great too....

Jackie....congratulations.....you should write a post about that.....it's a great way to show agents how an active agent uses a personal brochure to close business.....I think it's fantastic.....I never understood why everyone does not have one to use.....
8:16am • #40
419,595 Points 22 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hmmm . . . I don't have one, but I definitely see the benefits. Will add this to my March "to do" list. Would love to see some samples!
10:41am • #41
1,516,509 Points 112 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I have never taken the time to do a brochure like that, but I should take the time and just do it already.  Would be great to have handy.  Says a lot more than a business card ever could.
10:57am • #42
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Lori.....I'll email you one....

Chris Ann.....it's sooooo much more than a business card.....it's an instant presentation of your life in real estate....
11:14am • #43
277,366 Points Outside Blog

I will need to create a personal brochure for myself very soon.
2:38pm • #44
1,516,378 Points 275 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

yes, you should....
3:26pm • #45
342,246 Points 2 Featured Posts Attended Rain Camp Called Shot Master

Hi Barbara. I used a template from MS Office online to make personal brochure. They make it easier.
11:04pm • #46

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Barbara Todaro "New Franklin MA Homes"

Franklin, MA

More about me…

RE/MAX Executive Realty

Address: 445 Franklin Village Drive, Franklin, Ma, 02038

Office Phone: (508) 520-9881

Cell Phone: (508) 918-9148

Email Me

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.


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