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Advertise on Twitter? It could happen soon

By
Services for Real Estate Pros with D3 Interactive Marketing

So I am reading a story today that Facebook and Google have had talks with Twitter about potential mergers, buyouts, etc. and the story mentions that Twitter has been valued at close to $10 billion.  I am of course thinking to myself.  $10 B for a company with no discernable revenue stream.  The report then mentions that 2010 revenues for the company were $45 million.

How could this be you ask?

In late summer of 2010, Twitter began a beta test of "promoted tweets" and "promoted accounts".  Here is how it works:

  • You write your tweet as you usually would.
  • You then promote the tweet you just sent.
  • You pay an "engagement" fee which basically means if a user adds you to their follow list, clicks on your link, retweets your tweet, etc.

What does this mean to you?

Soon Twitter will not just be about shouting as loud as you can and hoping somebody hears you.  You will be able to buy your placement in the Feeds of countless users.  But here is the downside, so will your competitors.

We all knew the day of advertising on Twitter would come.  It had to.  So watch out and as soon as they begin rolling this out to the masses look for a new Twitter landscape.

Comments (2)

Retired from ActiveRain
Baker, OR

I've noticed that people are erecting broad and tall "walls" to block out the constant stream of marketing and advertising that inundates them.  I sometimes think that if I offered people $1000 with no strings attached I'd hear the standard reply - "Sorry, I'm not interested."

Feb 10, 2011 01:39 AM
Chris Mayr
D3 Interactive Marketing - Orlando, FL

Rick, I have to say that I agree that people have become quite numb to variety of ways they are being marketed to.  However, I do think that there is some merit to advertising on Twitter.

Feb 10, 2011 04:11 AM