Special offer

It's Just A Number

By
Real Estate Agent with Coldwell Banker Residential

I told a seller today that an offer is like Age, it is just a number.  The trick is to not take it personally, to not react emotionally.  An offer is (usually) just a way to measure the motivation of the Buyer.  They are telling us that they are willing to pay $X for an asset we may have priced at $Z.  Another way to look at it is that they might be willing to buy it.  We know that we want to sell it.  From this point forward, it is just a matter of negotiation.

When I have garage sales, I don't put price tags on anything.  That stuff is out on my lawn because I don't want it in my house any more.  When someone picks it up and asks me about the price, they have identified themselves as a potential Buyer.  They think they might want it, if the price is right.  My job at that point is to negotiate price with them.  My job is to see to it that this person leaves there with that item.  Period.    If I can't get that Buyer to agree to a price, I am going to have to figure out another way to dispose of that item.  It isn't going back into my house!

Members of the general public, the Buyers and Sellers, under-estimate just how emotionally straining it is to participate in the buying/selling process.  Acknowledging those emotions while keeping them under control is a delicate balance.  I see it all the time.  I know how difficult it is to do.  Part of my job is to help my clients handle those emotions, to acknowledge them, channel them, accept them. An then we go on with the negotiations.

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Laura Sargent
Carolina One Real Estate - Mount Pleasant, SC

Great post.  I'm adding some of your verbage to my memory.  

Feb 12, 2011 03:29 AM
Dennis Duvernay Broker/Owner
Hillview Realty - Northbridge, MA

Very nice post Judith...I love the analogy it is just a number.....negotiation is the real process...

Feb 12, 2011 03:35 AM
Carla Harbert
www.LorainCountyHomeSales.com - Avon, OH
RE/MAX Omega: Lorain-Medina County Area

Judith, I've never thought of having a garage sale without putting price tags on - which takes up a lot of time. Great thoughts on explaining to a seller about the purchase price offer - it's only a number.

Feb 12, 2011 03:38 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

This is a great post.  And I love your analogy about the garage sale and losing a potential buyer and having to find another way to dispose of the item.  I always tell sellers that get lower offers than they anticipated that "It's better than your last offer."  And that's because it's the first offer.  And since first offers are usually the best, it's always best to see if you can make them work.

Feb 12, 2011 04:05 AM
Diane McDermott
Realtor®, GRI, Landis e2 Real Estate, LLC - Charlotte, NC
Charlotte NC Real Estate Market

Great analogy Judith, the initial reaction is usually strongly driven by emotion and a response based on that emotion is not going to be very productive!  Totally normal to have that initial reaction but stop before you choose to act on it :)

Feb 12, 2011 06:26 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Judith --- I like the garage sale analogy too!  Instead of being angry or disappointed in a lower than anticipated offer --- celebrate and appreciate the fact that someone took the time and effort to write an offer on your home. 

Feb 13, 2011 05:57 AM