There are many unintended, yet beneficial consequences of real estate blogging.
One that continues to reveal itself to our clients is how their blogging efforts continue to improve their skills as a Realtor.
Blogging to an audience, for your business, forces you to approach topics much differently than a business conversation in person.
A sound blog article is one that has been:
Researched
Had it facts checked
Considered from all angles
and Well organized.
Take for example how one might explain, in person, the complete understanding of Closing Costs to a buyer, or the even the role Zillow plays in the perceived value of a client's home.
Face-to-face, on your feet, these concerns may not be handled to the best of one's knowledge or ability. However, with the blog, you have time to research, consider and present your understanding of these topics in a clear and organized manner. You may even find that you have educated yourself in the process.
This helps you accomplish two things:
1. The impression your audience receives from your article is the 'best foot forward' on topics that may be more challenging to handle 'on the fly'.
Current and future clients will have a greater understanding on complex topics and appreciate the effort you have made for them.
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