Luxury Real Estate Marketing: Love and Marketing Ingenuity

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Services for Real Estate Pros with Napa Consultants

 

The Chinese have their version of Valentine’s Day in August (August 6th, 2011) known as Qi Qiao Jie. Kentucky Fried Chicken has introduced February 14th as an additional day to celebrate Love.  In 1999, a KFC franchisee in Hong Kong bought the rights for a Portuguese egg tarts from a bake shop in Macao, and began selling them in his restaurants on the Mainland in 2004.  The dessert is very popular daily and on Valentine’s Day they sell three times as many.

This year this entrepreneur is running a “love song” promotion this   People can select the song of their choice on line, reserve a date and time at a specific KFC, and when they get there, the restaurant will play their song.  

After all, why not celebrate Love twice a year or better yet every day?

 

 

 

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Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.

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Rainmaker
1,265,123
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Interesting!    Thanks for the info....

Feb 14, 2011 05:06 AM #1
Rainmaker
2,175,225
Rebecca Gaujot
RE/MAX Vision Quest - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

The tarts look delicious.  I like the idea of celebrating Love every day!

Feb 14, 2011 07:01 AM #2
Rainmaker
3,146,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

LI,

Thanks for commenting, I always enjoy hearing from you.  A

Feb 14, 2011 07:50 AM #3
Rainmaker
3,146,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Rebecca,

They are, we have tasted them in China atown in San Francisco and in Los Angles.  What is great about these is that the tarts are so flaky and the custard has a silky feel in your mouth.  I am making myself hungry, just after lunch.  A

Feb 14, 2011 07:52 AM #4
Ambassador
877,168
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Those tarts are a far cry from all the chocolate around here today... everyone gave me chocolate!  :-)  Kathy

Feb 14, 2011 08:55 AM #5
Rainmaker
3,146,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Kathy,

If you are a chocolate lover as we are, there can never enough dark, very dark chocolate.  Happy Valentine's Day.  A

Feb 14, 2011 11:08 AM #6
Ambassador
1,467,911
Toni Weidman
Florida Luxury Realty - Trinity, FL
24 Years Selling Homes in New Port Richey, FL

When I first looked at the picture, I thought they were lemon tarts which are my favorite but I don't think egg tarts would appeal. However, anything that promotes love every day is definitely appealing. Thanks for sharing the info.

Feb 14, 2011 11:13 PM #7
Rainmaker
3,146,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Toni,

We share the same thoughts on lemon tarts, and my friend in Los Angeles, makes the best lemon cake with meringue layers.  Try one of these egg custards, they are perfect after a meal of deem sum.  A

Feb 15, 2011 01:59 AM #8
Rainmaker
557,407
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Ron & Alexandra,

Thanks for the tidbit.  I continue to learn new things from you all the time.  Twice per year for Valentine's Day sounds great to me... g

Feb 15, 2011 02:19 AM #9
Rainmaker
3,146,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Gordon,

I am an  every day is Valentine's Day.  We strive for that, and it is so much fun.  Thank you for the kind words, we appreciate them.  A

Feb 15, 2011 02:32 AM #10
Rainmaker
1,787,723
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Brilliant marketing to let people pick songs to play when they arrive...I love it!

Feb 15, 2011 02:54 AM #11
Rainmaker
3,146,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Sharon,

It helps people who don't have innate creativity to look good and show they care.  Thanks for commenting, wishing you a wonderful day.  A

Feb 15, 2011 03:16 AM #12
Rainmaker
781,069
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I think that the Colonel would approve!

Feb 16, 2011 01:58 AM #13
Rainmaker
3,146,547
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding and Marketing

Kevin,

Yes, indeed he would.  A

Feb 16, 2011 02:53 AM #14
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