What color is a stop sign? It's red (with white letters, yes). What color is a yield sign? It's red and white.
The ActiveRain commenters were far better at knowing that they the people I asked. At the seminar, nearly everyone, including my husband and I, said Yellow. We were amazed to learn that yield signs haven't been yellow for
27 years!
Our first impression lasted for 27 years! I thought it might be age related, so when I got back to the office, I asked my 30s daughter and 40s son - both said Yellow. Almost 100% of the people I encountered that I asked also said Yellow.
I think the real lesson is more for real estate than for safe driving (as long as we do Yield, it doesn't matter what color we thought the sign was). We tell our sellers how important a first impression is. Curb appeal is needed to draw the potential buyers inside. If a property is dark when the prospects first go in, that's their perception, and it takes much more to overcome that than if the drapes were open and the lights on when they first came in. Many people need a hook or a story to remember things, or to put an idea into perspective. Share the above questions with them if you think it will help.
Sharon Simms, Real Estate Agent selling homes in St. Petersburg, Florida, the Gulf Beaches and the Tampa Bay area.
It is funny that when I thought about it my first thought was yellow as well. First impressions are sometimes the only chance that we have to attract a buyer. Great idea for a story to relate to clients!