WHAT IS TRAFFIC EXACTLY?
What is web site traffic and what does it really have to tell us? You know the first thing you always hear is that free web traffic is never really free. You have to pay for this one way or the other. Either you can do press releases or articles or get some pay per click traffic. This is either going to cost you time or money or both.
Here are some things you will want to keep in mind......
BOTS - The bots issue is something to watch out for. These are little spiders that crawl through your site and take note of everything on your page. Whenever they "touch" your pictures, graphics and type elements it is going to register as a "hit". This doesn't mean that these are live eyeballs looking at your pages but are program bots.
** the error most people make here is that they get misinformed. They falsely believe that they are getting a million views a day. In reality they are only getting a couple of thousand people a day.
Massive Traffic - A lot of massive traffic services funnel lots of bots to crawl through your site to raise your hit counter. These are not real people. You can see this extension in your traffic reports.... .BOT Google has this and so does Yahoo.
Be on the lookout for this when you are doing lots of pay per click campaigns.
The only thing that really counts is UNIQUE VIEWERS. This means live people.
I don't believe in the concept of "massive traffic". You have to have a substantial number of web pages out there to make this concept a true reality.
End of Part 1
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