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Accelerated Marketing on a Perfect Day

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

ChurchThe day dawned cool and bright – perfect for the accelerated marketing event (some know it as an auction) of an historic church property belonging to the gifted artist and my friend, Tatiana. As the temperature slowly climbed and the sun shone through the tall trees surrounding the buildings, people gathered for the 11:00 a.m. event. The auctioneers from Auction Brokers set up a tent and had music playing while people wandered the grounds and explored the church building, modern addition, and kiln building.

MR at AuctionThen it was time to start. People stood around, some in the sun, some in the shade under the apple and pear trees along the driveway. After making the official announcement about the terms of the sale, Paul had me say a few words to the crowd. Really. A few words – he told me to keep it brief. And when I did, he made some crack about never having heard me say so little before. The nerve!

Then the auction started in earnest. Paul has a wonderful voice, and his classic auctioneer song rang over the speaker system as his assistants kept in close touch with the group of serious bidders. When it appeared the bidding was just about over, he called a brief recess so we could phone Tatiana in New Mexico for approval of the price. Then one more short bidding opportunity, and it was done. Sold!

 

Bidding StartsMaking the Call

 

 

Settlement was October 20.  Tatiana was satisfied with the price, the new owner knows the neighborhood and has a sense of the history that goes along with his purchase, and I felt the auction was a success.

Gavel

 

 

  

 


 

Posted by

Margaret Rome
HomeRome Realty
Broker/Owner/Realtor®

Baltimore, Maryland


Sell Your Home With Margaret Rome

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Author: Real Estate The Rome Way

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Jason Schweiger
Modus Mortgage - Auburn, WA
Loan Originator: Modus Mortgage

Good stuff!

Sep 23, 2007 04:29 AM
Dena Stevens
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
Miss Margaret, this sounds like a great event. I've done a little research on auctions but still don't know much about them. A few here on A.R. talk about them. Have you had much experience with auctions? Tell me more....?
Sep 23, 2007 04:46 AM
Linda Scanlan
A Fan of AR - Burleson, TX
Hi Margaret - Looks like it was a lot of fun to do. From the looks of the people on the grounds you had a great turnout.
Sep 23, 2007 05:44 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Jason, Thanks for stopping by.

Linda, It wias a very exciting time and lots of pre planning for the actual auction.

Dena, This is my 5th auction and it takes the right property and the right seller to bring it off. I would be happy to talk with you..Give me a call.

Sep 23, 2007 10:58 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Very interesting Margaret. Had you sold property at auction before?
Sep 23, 2007 11:09 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Bryant, I have taken a total of 5 to auction ...3 actually sold. Have not used the accelerated marketing for a long time but now is the time to try something a bit different.
Sep 23, 2007 12:26 PM
Sheri Sanders
Berkshire Hathaway C Dan Joyner Realtors - Easley, SC
Realtor/Broker - Easley, SC Real Estate
Margaret,  This listing of yours has been an interest of mine since I saw it.  Such a unique property!  I'm glad that you got it under contract for your client.
Sep 23, 2007 03:52 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sheri, This has been a most challenging property and I, too, am glad we are under contract. 

Take a look at this post: Clone-onials? I'll Sell Them But....

Sep 23, 2007 07:24 PM
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Nice follow up Margaret.
Sep 23, 2007 11:20 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Thanks Missy for following this listing.
Sep 24, 2007 12:15 AM
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate
Great job Margaret!  A wonderful outcome for your client and a happy buyer on the way!!!
Sep 24, 2007 01:11 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Thank you Chris. So glad this one is under contract.
Sep 24, 2007 01:22 PM
Pat Hommel
Annapolis Plaza CB Residential and Commercial - Annapolis, MD
Annapolis, AA Co., Md. Real Estate Sales
Margaret,  Congratulations on a job well done and another happy Seller!  This post is one for me to save and share with Sellers when we find ourselves in need of an Accelerated Marketing System.  Your listing, photos, commentary, blogs and follow up story here make this a success for your seller on several levels.  I'm so honored to have you as a friend. 
Sep 25, 2007 04:01 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Pat,

Thanks for your wonderful words, my new friend!

Sep 25, 2007 11:42 AM
Linda Mardi
AuctionFirst - Austin, TX

Bravo!! I love your comment above that now is the time to try something new.  Absolutely that is true. As a professional real estate auctioneer, it bewilders me why more agents and brokers are so hesitant to look into this 'new' tool. There is nothing to be afraid of and everything to learn. As you say, it's got to be for the right property and right seller. Qualifying sellers and getting them on board is just a matter of education and training. The part that you could add to your blog to help others on AR would be to explain how the marketing was handled. Most people look at the auction event as THE auction - but don't realize it's only 2% of the effort. 98% of the effort was on marketing and promoting the event. Thanks again for a lovely article.

Linda

Sep 27, 2007 09:37 PM
Anonymous
Anonymous

Margaret,   You continue to inspire me with your strong integrity in your business and your outlook to make this market successful for you.  Your innovative ideas and creative implementation of new tools and techniques has sparked new ideas and methods for me.  I have a lot to tell you about a new contact I made this week in Virginia.  Thank you again.  

09/28/2007 by
Pat Hommel, Annapolis, Maryland
Sep 28, 2007 04:57 AM
#16
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Linda, I would like to talk to you more about auction. Take a look at this  pre marketing event. Not Your Every Day Open House  The marketing and advertising are key to a successful auction. I appreciate your comment.

Pat, Look forward to hearing about your new contact. Thank you for those kind words.

 

 

 

Sep 28, 2007 03:19 PM