The power of a Consultation...

I recently had one of my great client/agents refer me to another agent for a home that needed a little help.  I provided them with a written consultation & then did 2 follow up walkthroughs to tweek some final changes.  The homeowners weren't originally sold on the idea of staging, but explaining what a difference it could make in their final sale price & showings... well, they finally were sold on the idea.  They did all of the changes themselves (Ok, they didn't paint or lay the new floors, they hired someone to do that).  The after photos are actually photos I pulled out of MLS today. 

Disclaimer:  The before photos were taken in the midst of preparations for the selling process.  Their home was not yet listed & would not look like this on a daily basis.  This is the mess you create as you declutter.....

    

    

    

    

They completed almost everything I advised.  I think they did an outstanding job & have no doubt they will make back every penny they spent!

When you are looking for a way to set your home apart in today's market, sometimes the best thing to do is call in an expert.  Agents, would you have advised your clients to make these changes?  Would you have had the power to persuade them and explain the benefits properly?  Is the cost of a consultation worth the changes in this listing?  How much less would you spend in marketing costs with this one, vs the first?  (This home had been listed with another agent prior to me coming in. When the home didn't sell in 6 months, they fired the first agent and hired a new one... the one who called me in.  Who will get more referrals from this job?)

Staging a home is almost always less than the cost of the first price reduction.... what are you waiting for?  Let us help you move your unsold listings, or help you get new ones by offering our services in your listing presentations!

 
Post is included in group: Stage It Forward...
Post is included in group: The Art Of Marketing You
Post is included in group: South Carolina Real Estate
Post is included in group: Services for Real Estate Professionals
Post is included in group: Staging "Before" & "After" Pictures

12 Comments on The power of a Consultation...

Beautiful work, Melissa...what good taste...I'm sure they're very pleased!

 

09/23/2007 12:32 PM by Faith LaRosse (Coldwell Banker Diamond Realtors)


Nice job.  Paint is alwyas such a good investment, but one many are SO reluctant to make!

Kim Dillon, Creative Eye Home Staging

09/23/2007 12:36 PM by Kim Dillon (Creative Eye Home Staging)


Wow - it looks great!  I think the change in flooring made a great difference in those rooms.

09/23/2007 01:42 PM by Kathy Passarette (Creative Home Expressions)


What a huge difference Melissa!  This should have no trouble selling now.  It really looks so much more appealing.

09/23/2007 01:51 PM by Joelle Green- Joelle & Company Designs (Joelle & Company Designs)


Oops I forgot to ask Melissa, What colour did you recommend?  It looks beautiful.

09/23/2007 02:09 PM by Joelle Green- Joelle & Company Designs (Joelle & Company Designs)


Joelle - my favorite neutral paint color (I actually have it in my living room & guest room as well)... Home Depot Behr's Paint - Toasted Wheat.....

09/23/2007 02:27 PM by Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com (First Impressions)


Melissa - Tremendous difference.  That house looks like it really is move in ready!  Recently I did a consultation for homeowner couple that were DIY'ers.  I cannot wait until they call me back for a final consult/stage - I'm sure there will be very little for me to do as these folks just needed a little direction in terms of updates, painting, etc.  Lucky for them their agent called me in before they put the house on the market to begin with and so when the house hits the market it will stand out from those in the area at that price point. 

 

09/23/2007 03:36 PM by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC)


Great difference! My fav is the kitchen-that blue had to go!

09/23/2007 03:41 PM by Karla Davis, Orlando Home Staging Firm (Florida Home Staging & Redesign, Inc.)


Melissa - Your consultation advice worked wonders. This post really shows how powerful a consultation can be for homeseller's.  Client's that do all their Home "work" always get an A+ !!

09/23/2007 09:22 PM by Janice Sutton - Temecula Murrieta Home stager - Home staging (1st Stage Property Transformations)


Wow they really did a lot! You can barely tell if someone actually lives there. Their kitchen counter is completely empty!

09/23/2007 11:20 PM by Cindy Lin @ Staged4more, ASPM, IAHSP, IRIS (Staged4more Home Staging & Redesigns)


Melissa, what a wonderful job.  These would make great before and after pics for realtors to prove to them the value of a 'good' consultation - and clients following through of course.  Thanks for sharing.  Betty

09/23/2007 11:44 PM by Betty Haney Attention to Detail - Staging Calgary (Attention to Detail)


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Home Stager: Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com (First Impressions)
Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com
Summerville, SC
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