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So much to read, so little time

By
Real Estate Agent with Keller Williams Realty The Marketplace NV License # 56750

While browsing the business section at the local bookstore, I found The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Chris Murray. The book consists of seventeen summaries of the top marketing books over the last fifteen years, including:

  • The Tipping Point by Malcolm Gladwell
  • Positioning by Jack Trout and Al Ries
  • The Popcorn Report by Faith Popcorn
  • Purple Cow by Seth Godin
  • Relationship Marketing by Regis McKenna

Reading further, I saw that these summaries were produced by Soundview Executive Book Summaries. This looks like a great resource! Through their site, you can access summaries of 30 books per year for only $119. A CD version is only $169. They also have Speed Reviews of hundreds of top business books and Author Source, which provides background info on authors including bios, websites and email links.

So if you're struggling to find the time or money to keep up with the latest in business books, maybe Summary.com can offer a solution. You'll still get the knowledge, plus the bonus of having more time for business or more important things.

Comments (8)

Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate

John, Sounds like a worthwhile solutiion to hours of reading different books.  Now if we could just get a compilation of the Best of the Blogs 2006!

Nov 18, 2006 06:53 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Chris - A blog compilation would be nice. In the meantime, the team at ActiveRain has provided us the 'Bookmark' feature so that we can each build our own blog library. It's at the bottom of each blog, just to the right of the number of 'Views'.
Nov 19, 2006 01:00 AM
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media
John, thanks for info on the marketing book summries..I might have to spring for that and add it to my library as well~
Nov 19, 2006 01:30 AM
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...
 I just read The Tipping Point, excellnt book. Now I'm on to The World is Flat by Thomas Friedman.
Nov 19, 2006 02:08 AM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
John thanks for this, you are so good at helping us save time! Also,thank you for pumping me up this morning, you got me to write a blog  and I link to you so they have to read this one to find out about the book 
Nov 19, 2006 02:36 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Laura - I'm ordering Marketing Gurus today from Amazon as part of my winter reading. Much better buying one book than 17!

Marti - Both great books. I just don't have the attention span (or budget) for a couple of hundred pages.

Carole - You're welcom! Less time reading means more in the Rain, right?

Nov 19, 2006 03:43 AM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
John I just finished reading from their top books in 2006 summaries....lots of good info here even if you haven't paid yet lolol.  This is a fantastici site! I love to read but how many books can you read in their entirety in a year? (I'm working on # 14, which is low for me).  And Yes More Rain  :-)
Nov 19, 2006 06:35 AM
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist
John, thanks for sharing this time-saving resource with us.  I have a small 'library' of books scattered throughout the house and love the idea of getting summaries of the top books on marketing (one of my favorite subjects) as I just don't have the time to read books as much as I used to.
Nov 19, 2006 06:52 AM