WHY FSBO AND MLS ONLY LISTINGS ARE ON THE MARGIN OF REAL ESTATE TRANSACTIONS AND WILL STAY THERE

BECAUSE THEY HAVEN'T WALKED THE WALK
A nice way of saying THEY DON'T KNOW WHAT THEY ARE DOING.
If my participation in Active Rain does nothing else, I sincerely hope that I can give real estate agents and brokers a renewed since of pride in what we do and how we serve.  For some years now, since FSBO listings got into our MLS under the guise of Exclusive Agency listings, there is the perception that these sellers are competing with licensed listing agents and brokers.  But, they are a small percentage of active listings and, in my opinion, always will be.  FSBO sellers that use the For Sale By Owner services are also still a marginal percentage of homes SOLD.  Some basic research this morning shows the source of listings in my market area which includes: 

                                      maryland virginia map Homefinders.com market area


Approximate number of listings of homes for sale include:
FSBO from Internet sources      3,000
MLS only FSBO                           500
All active listings                    67,000

It's hard to get your arms around these numbers because so many FSBO listings are "under the radar" with only a sign in front of the home and an occasional newspaper or PennySaver ad. 

Compare those numbers to the number of listings in our MLS of approximately 67,500 active residential listings of homes for sale, excluding approximately 500 FSBO properties from the most prominent "All contacts with owner" companies.  We know who they are and we sell these listings.  To me, it's just inventory.  My job is to find the best home for my buyer's needs and FSBO listings or offerings are just inventory.  We show them.  We sell them. We settle them.  But, they are a VERY small percentage of listing inventory. 
 
A FEW OF THE THINGS WE DO
The only way the average MLS only owner can sell a property is for a Buyer's Agent to manage the showing and sale from first viewing to settlement.  We handle all of the below.
1.  Make the appointment
2.  Show the home
3.  Provide the required disclosures
4.  Write the contract and escrow
5.  Manage financing for the buyer
6.  Manage inspections
7.  Manage the title work
8.  Schedule the settlement and manage settlement services.                                                                                                                    
And a dozens of other tasks that the owner/seller cannot do because they don't know how and if they tried it would be risky for buyer and seller.  Their goal in listing with the MLS or FSBO company was limited to one thing and one thing only - SAVE MONEY.  However, their goal of saving money requires that the home sell and settle.  How often have we arrived at a home listed for sale and while walking through the garage see "FOR SALE BY OWNER" signs sitting in the corner. 

THAT FOR SALE BY OWNER SIGN IS BEGINNING TO LOOK VERY OLD
Quite often the FSBO goes to Home Depot, buys a For Sale By Owner, puts the sign in the front yard and waits for something to happen.  Little will happen because:

The sign and phone number can't be read from the street.
There is no brochure available.
The phone message says nothing about the house.
The seller may or may not return the phone call within 24 hours.
The buyer or buyer's agent has no access except by appointment with seller.
The seller is available to show the home only on weekends if they don't have company coming.
If the house is shown, there are often loose pets.
If the house is shown, there are usually no disclosures (required by law even for FSBO sellers).
If the house is shown, there is often no brochure.

All of the above are matters that experienced agents avoid when listing and showing a home. 

EVEN A BROKEN CLOCK IS ACCURATE TWO TIMES A DAY
If the seller lists their home in the MLS through the deceptive route of the Exclusive Agency, the listing company will often provide the seller with the required federal, state and county disclosures to be completed and distributed to buyers who tour the home.  So, the disclosures are done and if a buyer wants to make an offer, the buyer's agent can write the contract and manage the sale through to settlement.  The biggest risk in these sales is to the buyer's agent in avoiding giving agency level advice to the seller.  The buyer's agent may perform custodial services for the FSBO or Exclusive Agency listed seller, but the buyer's agent CANNOT give agency level advice to the seller.  We should NOT provide explanations for any documents.  This is a service that is provided to a buyer or seller CLIENT, not a customer.  We can carry the paperwork back and forth, but we cannot help the unrepresented seller understand what they are signing.  THAT IS WHY THESE TRANSACTIONS ARE RISKY FOR THE BUYER'S AGENT.  We sell FSBO homes, but we are VERY careful and if they have agency level questions, we give them only one piece of advice, contact an agent to represent YOU or hire an attorney to represent YOU.  We represent the buyer and cannot give you agency level advice which would include:

Contract language
Contract negotiations - we'll carry written offers, counter offers back and forth, but will not negotiate for the FSBO seller.
Disclosure language
Home inspection negotiations
Title services - HUD-1, Deed, Survey, Appraisal, etc.  

The last FSBO I sold was 2004 and the seller went through the transaction glassy eyed and relied on me because he "trusted me" even thought I told him IN WRITING that he should not.  But, I found a great FSBO home in Bethesda Maryland when touring.  We got through it, but I documented every word, every action and every telephone call. 

WHEN EXPERIENCE COUNTS
I have a lot of experience and I know full well that in matters of real estate, THE LESS SAID THE BETTER.  I like to reduce everything to the written word and get acknowledgements all over the place.  But, new or newer agents have not yet learned to keep their mouth shut when speaking with an unrepresented buyer or seller (or anyone else for that matter).  I've had new agents, and some not so new, call me and relate long conversations with buyers/sellers or other agents that just made me cringe.  They tell me their conversations looking for affirmation.  But, all I can do is ask that they avoid such conversations in the future because ANYTHING YOU SAY CAN AND WILL BE HELD AGAINST YOU IN CASE OF A DISPUTE.  Let the documents work for you and follow the contract.  A lot of smart Virginia and Maryland real estate brokers and attorney wrote the contract and addenda and we don't have to practice real estate sales verbally.  New agents like to talk about their new found knowledge.  Experienced agents have learned to LISTEN

NATIONAL STATISTICS??
FSBO and MLS only listings will be a part of the real estate landscape forever.  I do not believe the national statistics that credit FSBO sales with 8% to 11% of all residential real estate sales.  If so, they are not in my market area.  The 30 pages of documents to complete a contract is reason enough for a smart seller to leave the work to the experts.  That would be licensed, experienced real estate practitioners.

I often have FSBO sellers telephone me and ask how they can get their home listed on Homefinders.com.  I tell them that they can't.  I'm always very polite to FSBO sellers because I believe that any property owner has the absolute right to sell their own property without the help of a real esate practitioner.  But, I don't give free advice to them.  If they ask where they can get some information about selling their home, I politely suggest that they start with real estate school. 

 

21 Comments on WHY FSBO AND MLS ONLY LISTINGS ARE ON THE MARGIN OF REAL ESTATE TRANSACTIONS AND WILL STAY THERE

Lenn, I can only speak for CA in regard to FSBO's ... unless the FSBO wishes to be represented by a Realtor or a Real Estate Attorney, I won't go forward with them. The E&O and the fact that CA is very litigious...with a FSBO who wants to play the card of not knowing is not something that I choose to be involved with. I won't take on the liability of a FSBO unless and until they are properly represented.

 

11/19/2006 12:07 PM by Sacramento Real Estate and Luxury Homes, Assoc. Real Estate Broker,Gena Riede (Remax Gold, Assoc Broker)


This is a very comprehensive list of info.- something that is nice to be reminded of. I always enjoy reading your posts, as you leave nothing out, and make some fabulous points. Thank you.

Unrepersented sellers (FSBO's) do what they do for so many reasons - and most (from my independent study) in our areas wind up listing with a broker anyway. 

11/19/2006 01:00 PM by Mariana Wagner ~ Colorado Springs REALTORĀ® (Wagner iTeam -Keller Williams Clients' Choice)


FSBOs as competition.

Bring em on; if they think they can compete with my 28 years of experience, marketing knowledge, and the marketing muscle our MLS system offers with a $7.95 yard sign and a couple of ads online and in the local newspaper I'm not concerned at all.

According to NAR's latest stats FSBO market share has now dropped to 12% from it's all time high of 18-19% about 12 years ago.

11/19/2006 01:50 PM by Jim Lee, Knoxville Tennessee RealtorĀ® (Realty Executives Associates)


The poor FSBO'S think they're saving money- but by the time the house FINALLY sells - the owners have actually lost $.

Generally the house takes much longer to sell then it would if a professional was involved and the final price is much lower then what the Owners wanted.

11/19/2006 01:52 PM by Palm Beach Real Estate and Loans - Marc Blasi (Leibowitz Realty / Knightlines Mortgage)


Lenn thanks for the support!  Kind of reminds me of a saying "FSBO while step over a dollar to save a nickel."  Many FSBOs think they are saving some money doing it that way.  Most that I watch, don't sell and the only ones that I have seen sell are homes where the owners have lived there for years, have tons of equity in the home and offer it at a low price. 

11/19/2006 02:05 PM by Cynthia Sloop, Realtor Indianapolis Real Estate (Carpenter Realtors (Lic. in Referral))


book marked. Great advice on document, document, document

11/19/2006 02:31 PM by Rob Wills (Gilpin Realty Inc.)


I forget the exact NAR statistic but 85% or 87% end up listing with a Realtor in 2 - 3 weeks.

11/19/2006 03:09 PM by Mitchell Hall, Associate Broker, New York, NY (Coldwell Banker Previews International)


I appreciate your emphasis on putting everything in WRITING!

11/19/2006 03:45 PM by Kaushik Sirkar (Call Realty, Inc.)


You brought up some very valid points - and you are providing the service you hoped you would by posting your blogs - you are educating the Active Rain Community.

 

Thanks - Deb

11/19/2006 05:38 PM by Deb Salkeld- - Your Real Estate Virtual Assistant (Diversified Data Solutions, L.L.C.)


Great post. Good to have more tools in the old toolbox!

How many tools do you have? Using a screwdriver to pound a nail wont get you far. Fill up that ol' tool box!

11/19/2006 06:06 PM by Christopher Walker Hemet CA Real Estate (Mission Grove Realty - REO Homes & Investment Property)


 Thanks for the info. What FSBO's don't realize is that the buyers expect FSBO's to transfer the commission savings on to them and more...

11/19/2006 06:33 PM by Carmela Stellabotte, ASP,RECS (Keller Williams Real Estate)


Great post - you are absolutely correct to take great precautions while in a transaction as a buyers agent. Thank you for the reminder.

11/19/2006 07:37 PM by Carl Guild - Central Connecticut Real Estate (Prudential Connecticut Realty)


We make selling a home look easy because it is our job to do all the work.  So many consumers think that all we do it put a forsale sign in front, do some open houses and put the listing on the interent.  We do so much more!

11/20/2006 08:39 AM by Teresa Boardman (Keller Williams)


Food for thought.  Much debate here about business models aka commissions.  Setting that aside - transaction processes vary from state to state.  Some use attorneys.  Some do not. Etc.  Seems like other business models will develop over time that may "enable" FSBOs to increase their market share.  Agree?  Disagree?

11/20/2006 09:48 AM by Tony Marriott, Associate Broker, CRP, CLHMS, CRB, CRS ~~ Phoenix Arizona (Keller Williams Realty Professional Partners)


There are tens of thousands of new licensees to real estate every year, but I don't hear about everyone concerned that they are going to drive all the in place licensees out of business, how are a few web sites going to do that?  Add value (your list of valuable services was nice and long) and you'll always have a viable business.

11/20/2006 09:59 AM by Gabriel Silverstein, SIOR, e-PRO (Angelic Real Estate)


Lenn,

Another great post.  I really do enjoy reading your blogs and do get the feeling that you are accomplishing what you've set out to do here on AR --- you give me a renewed sense of pride in what we do and you make me think!  For that I thank you!

11/20/2006 05:29 PM by joanne Douglas (Terrie O'Connor Realtors)


Excellent post Lenn, you remind us of all that we do and what an impact it makes.  After reading that post it's hard not to feel a little sorry for the FSBO's

11/20/2006 06:46 PM by Chris Tesch College Station, Texas Real Estate (RE/MAX Bryan College Station)


Tony

I disagree.  FSBOs may be able to get their home listed on the Internet, but that doesn't get it sold.  That doesn't get it to settlement. 

One thing overlooked is the number of FSBOs that are listed soon after the owners have failed to sell the home.  Also, once they throw their sign up, they are often approached by an agent working with a buyer and the home sells - WITH an agent doing the work. 

I also suspect that many of the FSBOs that do sell are aided by agents who put them on the agent's web sites to promote their listing services.  I never understood that myself, but it's part of their marketing strategy.

11/20/2006 07:13 PM by Lenn Harley, Homefinders.com, MD & VA Real Estate


Teresa is right. We make it look simple that anyone can do it. If they only really know what goes on behind the seens. They also think we get the total commission on the sale. They do not even understand how everyone gets the split on the comminsion. I mean they do not even understand how the buyer agent's gets paid. They just plain do not think.

11/21/2006 10:28 AM by Susan Trombley Re/Max Broker Raleigh NC & Surrounding Areas (Re/Max Hometown)


What we do is NOT simple and we need to let our buyers and sellers know what is happening.  I speak to my buyers and sellers like a doctor or attorney or accountant.  I don't speak down to them.  I don't make simple minded statements like "Don't worry, I'll take care of that". 

I let my buyers and sellers know just where the conflicts are in relation to the contract, home inspections report, disclosures, etc and advise them every step of the way what I'm doing. 

My buyers and sellers know how complicated things are and they have comfort knowing that someone is paying attention and promoting their interests even to the extent to voiding a contract. 

A void contract is often better than a bad contract.

11/21/2006 10:44 AM by Lenn Harley, Homefinders.com, MD & VA Real Estate


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Real Estate Brokerage: Lenn Harley, Homefinders.com, MD & VA Real Estate
Lenn Harley
Rockville, MD
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Lenn Harley, Homefinders.com, MD & VA Real Estate

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