Throughout recent years, people with real estate sales persons licenses have become more and more bold with their personal advertising, DBAs and web sites, leading consumers as well as other brokers and agents to conclude that the person with the sales person's license is a licensed broker.
The Texas Real Estate Commission has adopted new regulations to address this issue.
New Advertising Rules Take Effect March 9
The Texas Real Estate Commission finally rewrote its rules to require all advertising by licensees to clearly and conspicuously contain the name of the broker.
Under the new rule, the broker's name may be the name of the individual broker, a business entity that is licensed as a corporate broker, or even an assumed name of the broker if that name is on file with TREC.
No specific size requirements for the broker's name were included in the rule, but the commission adopted a policy that creates a safe harbor for licensees to know for sure if their advertising meets the new requirements:
If the broker's name is at least half the size of the largest contact information in the advertising, it will be deemed to meet the clear and conspicuous requirement. Listen to the latest Texas REALTOR® Update podcast for more information about these rule changes.
BILL CHERRY, REALTORS
DALLAS - PARK CITIES
Since 1964
214 503-8563
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