Should your MLS photos be “seasonally appropriate”?
We all know that our MAIN MLS photos need to make
such a good impression that people
want to look at the other photos. Melissa Tracey asks in “Styled, Staged & Sold” if a winter photo with gray skies and a lot of snow does really convey the impression you wish to give.
Melissa reports that she decided to take a summer snapshot of her house when it was put on the market in the winter. Her home stood out from the competition. She had lots of showings and sold quickly. She believes that the photos showing the house as it looks in the spring and summer certainly contributed to the successful sale.
“I really think it does a great injustice using a photo from the winter when buyers can’t see what you’re selling,” says designer Michelle Molinary, founder of Curb Appeal Concepts and Feature This Dot Dot Dot, a real estate staging and Interior Design company in Abbeyville LA. “Every shot they see on the MLS may be a snowy photo, and it all starts to look the same. Then if there’s a house that actually shows the house in spring conditions–which one do you think looks better?”
Comments(3)