Today I attended a workshop presentation by Amy Chorew at the Wisconsin Realtors' Association Convention in Baraboo, Wisconsin. Ms. Chorew is an e-PRO Trainer and is a Senior Trainer with Matthew Ferrara & Company. The workshop was entitled "Blogs and Podcasts, The New Interactive Web Tools". There were just under forty agents in attendance at this workshop.
When Ms. Chorew asked for a show of hands in response to her question, "how many of you are blogging now?" three attendees raised their hands. I was one of them. The rest were mostly unaware of the basics of blogging and podcasting.
I was a bit startled to learn first-hand what a small percentage of agents are blogging as part of their business. I have always heard estimates of 3-4% but had never actually witnessed a survey taken among a group of agents.
Several of the agents in attendance said they were "overwhelmed" by the idea that this activity might become part of their marketing efforts, and by the time it might consume. Most seemed open to the idea that blogging could help boost their own marketing program.
In my experience, Wisconsin agents are a progressive bunch and they tend to be receptive to new ideas and to technology. I'm hoping this workshop was a step in the right direction towards bringing more agents up to speed nationwide on the subject of blogging, podcasting and the use of video by people in the real estate industry.
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Goodness Eric. Why not just contact each of your local competitors and offer to help them set up a blog so they can be more efficient while competing with you.