Keller Williams Family Reunion: My take away from attending my first real estate conference

My take away from Keller Williams Family Reunion is that my time is important

I have attended probably well over a hundred conferences in my lifetime but they have all centered on what was happening in the computer software and hardware world.  I had no idea what to expect from a real estate conference. 

In many ways it was very much the same as any of the computer conferences I have been to:

·        The crowds were too large

·        The parties too loud

·        The food totally inedible

The big difference was that what I learned here was very personal; this is about growing my business and what I need to be successful.  All the other conferences were about competing with another company’s new product, getting a better partner program in place or undoing the messaging that analyst got wrong about my product.

This was about being reminded that I have the tools I need to grow my business already.  I just need to take what I have always done for someone else and apply them to my business.

I know how to create a business plan that includes a budget and a marketing campaign.  I need to do that for myself.  I am my own product and I need to be as careful about my branding and knowing my target market as I was about the products I launched for Fortune 500 companies.  

The most important thing I learned from attending this conference is the need to manage my time.  I have to budget for play and work.  If I don’t carve out play time before I set up my work time I will fail in all aspects of my personal life and business.  

Come to think of it, I really needed to learn that lesson years ago, it is just seems more important now.

I did get a couple of shots of Gary Keller playing the guitar and sharing his lessons learned.  He has really found the balance we all wish we had.