Special offer

AGENTS: Know Thy Neighborhood

By
Real Estate Agent with RE/MAX Home Team

Funny SignI had a call about one of my listings today from an agent in Simsbury.  Simbury is about an hour away.  She wanted to know if motorized boats were allowed on the water at my Inchcliffe Drive listing in Gales Ferry. It was all I could do to keep from laughing.  The listing isn't on the water although it does have a nice winter waterview.  The agent would have recognized that if she was familiar with the neighborhood. The National Association of Realtors Profile of Home Buyers and Sellers rates "neighborhood knowledge" second of the reasons a consumer selects an agent.  I'm constantly amazed that agents representing buyers, show properties in towns and neighborhoods they know little about. 

On January 10th of this year, the Connecticut Multiple Listing Service was formed combining a number of MLS systems in the state.  It seems, as a result, some agents are showing properties out of their geographic comfort zone. While I'm sure their GPS system or Mapquest will get them to the listed property, they are unfortunately doing a disservice to their buyer clients.  How can an agent adequately represent a client in a town or neighborhood they know nothing about?  When I was new in the business, I had this fear that I would sell a buyer their dream home and they would find out the day after closing that a shopping center was being proposed right outside their backyard.  As a result, I was always diligent about following the newspapers concerning land use issues in the towns I cover in New London County.  I keep a folder of clippings about subdivisions being proposed and future development concerns. That's the easy part of knowing a Neighborhood

But how do you know that one subdivision in town sells for more than another even though the housing is seemingly the same?  How would you know if a subdivision or a particular street has had a history of water problems? Or the historic things like a former inground oil tank system?  Unfortunately that information isn't usually found in the local newspaper, a book, or as part of a real estate course.  Instead, agents spend time in licensing classes memorizing useless information.  Do you think a client cares if you know how much the fine is for violating a provision of section 20-343bb in Connecticut State Statutes?   

Neighborhood knowledge is accumulated from experience. If you are an agent living in West Hartford, don't be showing houses in my neighborhood. And before you call yourself a neighborhood expert, make sure you are one.

Know Thy Neighborhood. 

Amen.

Jason Lopez
SmartRealty Solutions - San Diego, CA
Could not agree more!  When I hire an agent one of the most detailed conversations we have is about where they do the majority of their business.  Because we provide a lot of web leads, it is crucial they know the area, schools, shopping, etc.  It's all about service and being able to have an intelligent conversation about teh consumers needs.
Sep 25, 2007 10:37 AM
Nia Knowles
Solid Source Realty - Atlanta, GA

THANK YOU!!!!! It amazes me how many agents market in my neighborhood who do not live here, never attend any community meetings, merchant meetings or neighborhood planning meetings to know what is actually taking place here...

And even more, since I live in a historic district- it's a shame that agents are not aware of this when they sell homes to people buying with intentions of starting certain businesses which never get approved.

Thanks so much for this post- you took the words right out of my mouth!

Sep 25, 2007 11:16 AM
Kristin Small
RE/MAX Southern Shores - Myrtle Beach, SC
REALTOR -GRI, Myrtle Beach Real Estate

Linda,
Nicely done and said.  Too often we see agents advertise themselves as a neighborhood expert, when they barely know anything about the neighborhood. 

Sep 25, 2007 11:42 AM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Here's a link to a great article on how appraisers depend on top agents with neighborhood knowledge. Why on earth would you want to work with someone who didn't have extensive neighborhood knowledge?
Sep 25, 2007 12:26 PM
Rob Baldwin
US ECO-GREEN REAL ESTATE INC. - Santa Clarita, CA
REALTOR, Santa Clarita

As usual Linda, you cut to the chase. You are so right, you should know the area if showing to buyers.

Buy the way what is section 20-343bb?

Sep 25, 2007 12:28 PM
Anonymous
Anonymous
You're right! Agents should know the areas they claim to represent. I see so many ads for Realtors claiming they are experts for their areas yet don't even know what school district the homes are in.
Sep 25, 2007 12:54 PM
#57
Amy Bergquist
RE/MAX Premier, REALTORS - West Hartford, CT
ABR, GRI
What if you don't claim you're a "neighborhood expert" and people specifically ask you to help them, even though they know it's not your primary area?
Sep 25, 2007 01:31 PM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Personally I like when non-neighborhood agents list homes.  I get such awesome deals for my buyers after the home sits on the market for extra long.

I do have to admit, I feel sorry for the homeowner who should have know better, but doesn't.  I hope they read your post.

kk 

Sep 25, 2007 02:44 PM
Ana Connell
G & C Properties - Burbank, CA
Burbank Real Estate Agent
Great post Linda!  You are so right!
Sep 25, 2007 05:01 PM
Membership Cancelled
Pullman, WA
Last night I was writing up an offer & the daughter of the buyer asked me if I sold many homes in her neighborhood. I told her that I have sold a few, but one of my agents was very knowledgeable in her area. She appreciated my honesty. We have a chance at her listing & yes I will take the other agent!
Sep 25, 2007 08:51 PM
Virginia Halter
RE/MAX Signature Properties - Harrisburg, NC
ABR, CDPE, CRS, GREEN, SFR, SRES

I got in late in the game on this one but I had to comment.  No, don't sell what you don't know!!  Doing that could cost you BIG BUCKS. 

I asked one listing agent how she got the list price of one property because I couldn't get it to comp, no matter how hard I tried.  She said she comped against "Blank neighborhood."  WHAT????  Her comment was, "The seller told me this neighborhood is every bit as nice as Blank neighborhood.  That told me it was time for her to pack a lunch and come see her new listing!!!  She lived an hour away!  The home is still listed 6 months later.  There have been no flyers in the box for months.  What a disservice to the neighborhood and to the seller.

Sep 26, 2007 01:38 AM
Aziz Abdur-Raoof
RE/MAX Rewards - Columbia, MD
Howard Co. Real Estate Scoop
very good post and very timely for me.
Sep 26, 2007 03:26 AM
Alan Barker
Boomerang Leads - Smithfield, UT

Seriously,

It bugs me when people think that because they have a real estate license that covers the entire state, they are qualified to list and sell homes in areas they are not familiar with.

My area, Logan Utah is an hour and a half away from Salt Lake City. The average home price is almost $100,000 more in Salt Lake than in Logan. Yet, there are constantly agents from Salt Lake who list homes up here. They almost always list them substantially too high. I was working on one house where my Market analysis for a Smithfield House for sale came in at $117,000. The Salt Lake agent who listed the house listed it at $145,000 and had a headline of "priced below market value, must sell quickly". 

Yesterday I saw a listing of a 4 bed 1.5 bath Logan house that would be lucky to sell for $150,000 here. The out of area agent had it listed for $207,000! I laughed, in their listing remarks it said "motivated seller, please show and bring an offer" I doubt this agent even used Logan comps to price that house, but even if he did, different neighborhoods have far different values, and each comparable house can be in drastically different condition. How can you price a house, if you know nothing about the comparables? If a real estate agent really wants to do a service to their clients, they need to focus where they actually have knowledge and expertise. Refer out of town stuff to other Realtors who actually know about that market.

 

Sep 26, 2007 05:39 AM
Adrian Alvarado
MGR Real Estate Inc. - Ontario, CA
Inland Empire Real Estate

Great post. I absolutely agree with you on this one. Market knowedge will take you so much farther and really make you a nieghborhood expert.

Sep 26, 2007 07:15 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Many agents in Las Vegas cover the entire valley, which can be 30-40 miles across in some areas. Couple that with a tremendous amount of new construction and it's really challenging to keep up with all the changes. Savvy agents who realize this will generally focus on a 3-5 mile area around their home or office.
Sep 26, 2007 12:40 PM
Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES
Some people claim that they are the neighborhood specialist and live in another city or state-they don't even live in the same neighborhood they claim they are the specialist at. That's wild. Great post.
Sep 26, 2007 03:05 PM
Miriam Bernstei
Rochester, NY
I read most of the comments.  Is it not up to the client if they are fully informed whether they want a local agent or not.  As with most subjects there are two sides.  I have had buyer's who would prefer me to take them than to start over with another agent.  I have explained the pitfalls. Nor do I see any comments (forgive me if I've missed one) that address the internet and its' impact on the buying process. Properly done without expecting listing agent to do the work  this can be done.
Sep 27, 2007 01:36 AM
Chuck Willman
Chuck Willman - Alpine, UT
NewHouseUtah.com
I twitter to think about my first forays into real estate when I knew less than I'd hoped. I found it better to not comment until I was more certain about something. However, longevity in the business should be accompanied by education. I love meeting agents who really know their areas.
Sep 27, 2007 03:47 AM
Brett Noel
Keller Williams - Paso Robles, CA
Good blog, I have that specific item on my web site. I asked agents to email me their area of expertise. I think it is better to refer a client to an agent that knows an area that you are unaware of.
Sep 29, 2007 05:55 PM
David Bennett
Tarbell, Realtors - Yorba Linda, CA
Yorba Linda Real Estate

I learned the hard way.  The first client of my real estate life was a 21 year old car salesman.  He sold me a vehicle and mentioned that he wsa loking to buy a condo in huntington beach.  I promptly searched the MLS and took him out.  One of the condos we looked at was a senior community for 55+ only.  OOOOPs!! Needless to say, I now make sure I have local knowledge or I refer the client out.

Sep 30, 2007 08:42 PM