User31781_1_t Beth Butler
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In this market of excess inventory and slow moving listings, it is not uncommon for brokers to offer a higher than usual cooperating commission to entice other agents to come and show their listings. While I certain appreciate the lure of the higher commissions, I can't help but think... who does this really benefit?

Here in Miami, as I believe the entire world must know by now, we are staring down on the delivery of about 20,000 new condos coming into an already saturated real estate market. Back a few years ago, in the height of the pre-construction speculation fever, many of these same condo buildings enticed brokers with high commissions. Unlike today, the inventory was short and many of the resale listings came at a discounted commission so broker's flocked to new construction and the big payout.

Not only would some brokers boycott projects which offered a typical commission, but they had websites showcasing only those buildings that offered the higher commissions. Now, I am all about making a living in this business, but it seems to me that maybe some of the better broker instincts, like which was actually the best building, got thrown by the wayside in a rush for the bigger bucks.

Now let me clarify, many of the agents that made money in pre-construction sales are no longer in the business. Many of them had a license and saw an opportunity - it was never really a career with many having full time jobs outside of real estate. Seeing that you could make a commission just by sending a buyer over to the sales center, there was no need to quit the day job.

With so many options, how much did the commission come into play in the buying decision? Did real estate agents actually steer buyers into an inferior purchase decision just to make an extra commission point or two?

Last week I attended the first big real estate auction of 20 developer held units of one of the first condo buildings to deliver in Miami. Eight of the units were sold in an absolute auction at prices considerably less than the units originally sold for 3 years ago. This was one of those buildings where the prices were always too high for the location and building amenities, selling at the same price as better buildings in better locations. One of the differences was the higher than usual cooperating commissions.

This may be mere coincidence, but it is certainly a correlation I will be watching as the rest of the buildings come on line.

 

14 Comments on Is More Always Better?

Crap like this ticks me off...this is why REALTORs are one of the least trusted profession.  Fast money...forget the rest. 

09/24/2007 10:32 PM by Bob Carney Licensed MD/PA Real Estate Agent (Long & Foster Real Estate, Inc.)


I agree with you Bob and I wonder f the Day of Reckoning may just be right around the corner.

09/24/2007 10:34 PM by Beth Butler - EWM Realtors


I stick to a simple mantra...show my clients ANYTHING and EVERYTHING on the market that fits their specifics - irregardless of the commission offered....

09/24/2007 10:38 PM by Kaushik Sirkar (Call Realty, Inc.)


Kaushik - I think those are words to liveby.

09/24/2007 10:41 PM by Beth Butler - EWM Realtors


I think the commission shouldn't be known until after making an offer. Ethically we have to show our clients everything (like mentioned above) regardless of commission but how many times has occurred? Hard to prove, but it happens.

09/25/2007 05:54 AM by Bob Carney Licensed MD/PA Real Estate Agent (Long & Foster Real Estate, Inc.)


the most unfortunate thing about the "lower" commissions being offered by some Agents and Brokers is often the level of service matches right up until closing. when you represent your buyers, you end up doing double the work for half the fee b/c the other agent takes care of diddly squat.  (Enough about my rant!) Greed on everyone's part; the developers, the bankers, the nouveau investors, local governments and the Realtors all contributed to the current chaos swirling around us, with developers and bankers holding the biggest share in my humble opinion. 

09/25/2007 06:10 AM by Janie Coffey, GRI - Miami Real Estate (Janie Coffey and Papillon Real Estate, LLC)


Unfortunately, those same agents will be back when the tides turn again.  A few months ago I had the good fortune of having a buyer fall in love with a condo where they were offering 10% commission.  I gave her 6% to help her buy the unit.  I tried to give her 7 but they wouldn't let me.

09/25/2007 06:12 AM by Palmetto Bay | Redland Real Estate | Maggie Dokic (EWM Realtors)


Unfortunatley there are some Realtors who will show properties offering higher commissions. I think we will see more of this in our market as it slows down for winter. The builders are the worst.

09/25/2007 06:29 AM by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor)


Bob- interesting idea.  Ethics... I think those are gone around here.

Janie - Greed is a powerful motivator.  We would not have the overbuilding without greed!

Maggie - now there is an idea of what to do with the commission.  I am sure there was a bit of that going on as well, although not as well intentioned as you.

Missy - I can understand it now when things are slow and owners are willing to pay 1% or so more to make there listing stand out.  But the pre -construction commissions were upwards of 11% coop some with bonuses of $30,000 - crazy!  

09/25/2007 07:27 AM by Beth Butler - EWM Realtors


Hi Beth

 Tripped onto your blog through Real Estate Tomato and found this post very interesting.  I sold for over 10 years in Austin, TX and builders and agents used higher commissions with great success at times to grab more attention and get properties sold.  It benefited everyone involved when used properly...although we never saw anything close to 11% coops + a $30,000 bonus!

It's interesting to ponder where the line is, especially when part of my job now as a trainer for Floyd Wickman is to teach agents how to protect their full commissions.  Interestingly, I just graduated a group in Orlando (my first Florida group!) and learning to bring in listings at the right price for full commission plus learning to manage a larger inventory (since their market had an 18 month supply) was their biggest challenge.   

Fantastic job on the company blog BTW!

PS.  I like your question With so many options, how much did the commission come into play in the buying decision?.  One thing we can be sure of...it came into play in the "showing" decision, didn't it?  If it didn't increase showings, builders/developers would stop offering it.

10/30/2007 02:38 PM by Jason Edwards (Floyd Wickman Team)


Beth - It's been too long since we've heard from you. You must be really swamped, and we all hope it's productive and fruitful.

cheers 

10/30/2007 06:54 PM by Gary Bolen (CRS) Lake Tahoe Real Estate Information (Dickson Realty - South Lake Tahoe)


Jason - thanks for stopping by.  I am a sweathog graduate - imagine that!  The increased commission certainly does generate showings... I just wonder about the ethical issues.  Nice to meet you.

 

Gary- thanks for your sentiments.  I have been swamped but will be back to being Active in the Rain soon.

10/30/2007 09:03 PM by Beth Butler - EWM Realtors


The next time you come up for air, let us know. Without adding pressure, you're notably missed.

best 

12/06/2007 09:20 PM by Gary Bolen (CRS) Lake Tahoe Real Estate Information (Dickson Realty - South Lake Tahoe)


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Real Estate Brokerage: Beth Butler - EWM Realtors
Beth Butler
South Miami, FL
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Beth Butler - EWM Realtors

Office Phone: (305) 661-8108
Cell Phone: (305) 528-7988
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