Home : Blogs : Ilyce N. Powell, CMPS™ - Certified Mortgage Planning Specialist : Ilyce's Views You Can Use

Do you read every article in the newspaper or in a magazine?

Probably not. So, how do you decide which ones to read?

By the headline, of course. The headline first gets you interested, and then you read for more details.

And a good headline is exactly how you can increase readership of all your ads.

Have an interesting headline in every ad you run, and I guarantee your results will be better. Direct marketing studies have shown that an ad with a headline will outsell the same ad without a headline by 300%!

Try it and see for yourself. Headlines work. If they didn’t, every article in the newspaper wouldn’t have them.

Posted by Ilyce N. Powell, CMPS™ - Certified Mortgage Planning Specialist on 09/24/2007 11:41 PM

Comments (6)

advice, business, marketing

6 Comments on Do you read every article in the newspaper or in a magazine?

The headline is a lead to the content - without good content even the greatest headline is empty. Readers may look beyond a bad headline, but will drop bad content in a flash.

09/25/2007 01:17 AM

by Deborah Pearce - Living Spaces - Kelowna Home Staging & Interior Design (Living Spaces Interiors & Home Staging)

Deborah, My Broker told me about a guy who uses CRAZY headlines in Miami like: ONLY A PSYCHO WOULD BUY THIS HOUSE. I guess he created a lot of free press with his funny off the cuff humor...Wouldn't work in my market but apparently it does in his....COOL!

09/25/2007 10:38 AM

by Shannon Lefevre Naples, Florida CRS (John R. Wood REALTORS Inc.)

Deborah - You sure are right! That's how I roll. LOL

09/25/2007 11:02 PM

by Ilyce N. Powell, CMPS™ - Certified Mortgage Planning Specialist (United First Financial)

Shannon - What a riot! I wonder what "less that crazy" headlines we could come up with to get the ball rolling.

09/25/2007 11:04 PM

by Ilyce N. Powell, CMPS™ - Certified Mortgage Planning Specialist (United First Financial)

It works the same here in AR! Look at the good headlines and they are generally the ones that everyone at least looks at! And then if you have some good pictures with some good "easy to read" information, maybe, just maybe you will get a comment or two as well!

09/26/2007 07:28 AM

by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster )

Michael - You're absolutely right. Another great example!

09/26/2007 11:53 PM

by Ilyce N. Powell, CMPS™ - Certified Mortgage Planning Specialist (United First Financial)

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