Do you read every article in the newspaper or in a magazine?

By the headline, of course. The headline first gets you interested, and then you read for more details.

And a good headline is exactly how you can increase readership of all your ads.

Have an interesting headline in every ad you run, and I guarantee your results will be better. Direct marketing studies have shown that an ad with a headline will outsell the same ad without a headline by 300%!

Try it and see for yourself. Headlines work. If they didn’t, every article in the newspaper wouldn’t have them.