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By
Services for Real Estate Pros with Marte Cliff Copywriting

Today's local newspaper carried an interesting note about real estate.

It seems one of the readers is house-hunting so stopped to pick up a flyer from the box in front of an interesting home. The trouble is, when she started reading the flyer, it turned out to belong to a different house - one that's several miles away.

I wonder now if she'll ask to see both homes?

From what I read, many Active Rain regulars are opposed to using flyers. I like them - but only if the flyer box is stocked regularly, and only if they are written to entice the prospect to want to see more.

In our area, cell service is very undependable and spotty. So without a flyer, interested parties would need to write down the phone number, write down the location, etc. and wait to learn more until later. The flyer gives them the contact information and enough details to know if they really do want to see more. And - it gives the address or a listing number.

Addresses can be a problem in rural areas. old cabin with no address

I can't tell you how many times I've been frustrated by trying to get information for a potential buyer based on a phone call such as "I want to know about a house I saw today. It's green - or that might have been another one. Maybe it's blue. But anyway, you go up the highway about 6 or 7 miles and then there's a road on the left. I forget the name of the road, but you go in about a half mile - well, maybe a mile. Then there's a barn on the right and a little house on the left. It has a sign from XYZ company. How much do they want for that? And how much land comes with it?"

Sometimes you have luck calling the listing agency. Sometimes not. Either the house expired off the market last year, or the agent who works in that part of the county isn't in right now and no one else has a clue.

So... I do like flyer boxes, as long as they're stocked.

But I do think it might be a good idea to put the right flyer in the right box!

 

Comments(18)

Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Why can I see myself having the wrong flyers in the wrong box.  Maybe that's why I don't use the box.  VirtualAgent.com might besomething you may want to look into.  Have a great weekend.

Feb 24, 2011 09:34 AM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

I agree with you as I personally like flyers assuming the flyer is the correct home. Too many times listing agents plain and simple are never available to answer questions. tamarind

Feb 24, 2011 09:37 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte, interesting point, I find it in an urban environment, there are many people who just out of mean spirit remove flyers.....also some people just keep taking them and it leaves out the communication, such as a phone call or e-mail of "what is it? How much is it?" Anyway just my 2cents.

Feb 24, 2011 09:41 AM
Reba Haas
Team Reba of RE/MAX Metro Eastside www.TeamReba.com - Bellevue, WA
Team Reba, CDPE

While I don't necessarily love the cost of flyers (we always do them in color) they do have a place in our marketing. I've also gotten into the habit of getting the kind of flyerbox that allows for a flyer to be put inside a plastic sleeve so there's always a copy there - unless someone is lame enough to remove it.

 

Feb 24, 2011 09:44 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Joe - I don't know about virtualagent.com - but since I don't sell real estate any more... I think all the fancy electronic things are great - but only if you work where they work. Where I used to work, most of the people coming in wanted to be out of town - where phones and cellular computer hookups don't work.

Bob - Isn't that the truth! We had a small office and everyone knew all the listings. In fact, I think every agency in town was that way. (Some franchises, but all small offices.) But when we called out of town agencies with 100 plus agents, no one seemed to know anything.

Feb 24, 2011 09:46 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Endre - Unfortunately, there are a few mean spirited people in every community. I do understand your take - if you can get someone to call and this isn't the house, you can find out what would please them and turn them into a client.

I think it depends a lot upon where you are, whether cell phones work there, and whether someone calling will be able to get the information they want right away. If they get a secretary or floor duty person who says they'll have you call back and that doesn't happen soon, then you've probably lost the customer.

Single agent home signs are more popular now than when I was still selling - they might solve the problem.

Reba - I think those are a good idea too. And if you have good cooperative sellers you can give them a supply of flyers and ask them to only insert a half dozen at a time, so no one can take the whole handful and toss them in the air. (Yep, I've seen that. Don't know if it was ill-mannered kids or a neighbor who didn't like the guy.)

I had to go into town today - and what I noticed most of all was that the flyer boxes I passed were almost all empty. Big help!

Feb 24, 2011 10:09 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

I can see the need for fliers in rural areas, but I personally don't use them anymore.  Most folks are shopping online anyway.

Feb 24, 2011 10:21 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Marte, it sounds like in your area flyers are high technology!  Fun read.

Feb 24, 2011 10:29 AM
Jennifer Prestwich
Henderson, Thornton, Broomfield and Westminster - Henderson, CO
Madison & Co Properties

haha, Marte- I think I had that client too!  Great post.  I personally love flyers, and my husband always wants to pick up a flyer from an interesting property we drive past.  it sure does help if it's the right house, though... ;)

Feb 24, 2011 10:57 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Chris Ann - I think it all depends on where you are.

Patricia - Yep... they got them there copy machines now. Seriously, they tell me people are searching on line here now too... we're catching up with the last century! But...they still drive around and see things - and with no address or information, they can't find them on line.

Jennifer - Over 19 years I had several of them. I keep wanting to stop and get a flyer for a house about a mile from me... Wish they'd put something in that box one of these days.

 

Feb 24, 2011 11:12 AM
Joe Kenny
Realty Executive Midwest - Darien, IL
Better Than Your Average Joe

Duh? That explains the Copy by Marte.  N ever assume, makes an ass out of you and me.

Feb 24, 2011 11:57 AM
Jim Courtney
OklaHomes Realty, Claremore Oklahoma - Claremore, OK
CRS, GRI, AHWD

Funny, but yep I've done it as well. Actually, while making the new flyer I didn't change all the address of the previous flyer I was using as a template. Unfortunately my seller discovered the error before I did and he called to tease me about it. Naturally I quickly fixed it, printed new flyers and all was well. :)

Feb 24, 2011 01:40 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yep - I only "used to be one." When I started copywriting full time the natural path was to keep on promoting real estate by writing for people who "still are one" (How's THAT for good grammar?)

I do write for other people / businesses though - and it's kind of fun to learn that there are other businesses in the world. After 19 years immersed in real estate, I had forgotten to notice that other people were involved in all kinds of businesses that have nothing to do with it.

Feb 24, 2011 01:40 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Ouch Jim! I'm glad you had a good seller who teased you instead of getting mad.

What you said is making a link I can't quite connect somewhere in my brain... I haven't done flyers in years now... but something similar happened not too long ago. As you said - using a template and forgetting to change some detail. Now that's going to bug me until I remember what it was.

Feb 24, 2011 06:18 PM
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Marte, those are classic phone calls!  "You know, the blue house on the corner..."  right!

Feb 27, 2011 01:28 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Don... Yes, "the blue house on the corner. Or, wait a minute, maybe it was gray with blue trim..."

Feb 27, 2011 03:12 PM
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Hi Marte - It's interesting, but I heard just the other day from an agent who said that she always advertises a different listing in each of her flyer boxes.  I don't get it.  Actually, I seldom use flyer boxes because I can fill them and they are empty an hour later.  I found out that kids were taking them in a couple of instances, and in another it was a listing agent from a neighboring property!  I always have flyers inside so that people who tour the house can remember it afterward.

Feb 27, 2011 05:46 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Marte,

I think you are right. The way to good service often times lies more in simple things than in global things (like new website, etc)

Feb 28, 2011 03:12 PM