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OOPS! - Social Media Faux Pas Writ LARGE! #in

By
Real Estate Broker/Owner with Pareto Realty TN #251071

Posted on February 25, 2011 by Barry Owen

Have you joined'm all?

‘Cause you're not "cool" if you're not "on" Twitter and Facebook and Linkedin and Foursquare and myriad other Social Media destinations on-line. right?

I think the "coolness" factor disintegrates quickly if you fail to actually USE those social Media venues after joining them.

When you joined them, excitement was high and you (very compliantly) completed your on-line "Profile" for each . . . current job, marital status, hobbies, etc . . . and then you might have gotten distracted by the rest of your life and simply forgotten that you even set the page up.

Years pass, and that page stays right where you left it, BUT your life has changed and the profile information on that page HASN'T!

So . . . As you market yourself and your business, prospective customers (the whole world) who hear about you, RESEARCH you by Googling your name . . . and VOILA! They find old, musty, smelly, profile information . . . and see that you "ONLY have 52 friends on Facebook" and immediately have the impression that you're not all that connected after all (even though you really may be through more "healthy" and natural channels) . . . and that your attention to detail is lacking.

Please know that we are in a world full of Private investigators who can find just about anything you've ever published on the net.

If you're going to "use" Social Media, USE SOCIAL MEDIA . . . if you're not going to use it on a regular basis, you'll serve yourself and your fans better by deleting your profile(s).

 Just sayin'

Best,

b

About Barry Owen

Residential Real Estate Principal Broker and Founder of Pareto Realty, LLC. Creating the quintessential real estate firm with emphasis on "Live, Work, & Play" balance . . . and a true Performance Oriented environment for Real Estate Professionals. Serving the Real estate needs of Home Buyers and Sellers in Middle Tennessee. View all posts by Barry Owen →

Posted by

Barry Owen

Founder
Principal Broker
Pareto Realty
Nashville, TN

615.502.2080
www.paretorealty.co  
Call me: 615-568-2123
email me: barryo@comcast.net

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Comments (2)

Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Well, I am in theh clear because I haven't succumbed to the pressure.  I can barely get to AR everyday! 

Feb 25, 2011 02:02 AM
Chris Mayr
D3 Interactive Marketing - Orlando, FL

Barry,

I realized the other day when I was syndicating an AR blog to a client's Facebook page that I should do the same with mine.  It was then that I realized that with all of my preaching about the importance of this AND the fact that I manage about 30-40 facebook business pages that I myself had failed to create one for my own business.

I agree wholeheartedly that you need to not only pretend to do it (ie signing up) but you need to make a part of your day, everyday.

Feb 25, 2011 02:31 AM