Video [#4] - Bringing Motion to Stills

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Education & Training with Tech Training for You!

Are you ready to continue on in our Video Series classes? In my previous articles (you can go back via that link), I have mentioned that it is not required that you use video editing software before you post a video. For instance, you could record a single continuous clip and post it - simple. However, video editing lets you take your videos a notch higher and as you will see a few basic tasks are really not at all that difficult.

So let's take the case of a home tour video. You have gone out and recorded clips of you touring the house. As a lead-in to help give a more comprehensive overview of the house, let's add a map view and a satellite view. This adds valuable content as people aren't just buying a house, they are buying into a neighborhood too. In my "Graphics For Bloggers #5 - Snapshot/Crop", you got to see how to take snapshots of the map and the satellite views. When you compose a video, your clips can come from a dual composition of full motion video files AND from static image files such as JPG photos from your camera or from screenshots like we did. Another example might be a photo from your client of the house as a summertime exterior view (when you are listing the house in the middle of winter).

Even though you drag in some still shots, they don't have to stay still! In most cases you will want to add motion to your photos to make it more dynamic like the rest of the video. Specifically you have options to zoom in or zoom out, or pan across, or some combination of both zoom and pan. This videography effect (adding motion to still photos) is also known as the "Ken Burns" effect. In iMovie, you will see it called such. In Windows Live Movie Maker, it falls under the animations tab in the Pan/Zoom palette.

Windows Live Movie Maker gives you a palette of preset Pans and Zooms. It is not comprehensive to every possible option, but it gives a good variety (it is a free app after all if that is an excuse). You can see in the diagram below how you would select a still clip and add motion effect to it. In this case, I chose the zoom and rotate option as it was a little more interesting for the maps.

If you are on a Mac and using iMovie, you would select the clip to edit and the pick the crop tool from the toolbar. From there you select, the "Ken Burns" button at the top of the editing area and then adjust the green and red rectangles to mark your start and end frames. It will calculate the zoom and/or pan for you based on those frames. This is the illustration from the iMovie guide.

The short video below is one that I created using Windows Live Movie Maker. It shows the difference between stills that hold still and stills that have more dynamic motion. I think you'll agree the latter is more interesting!

As you will see on this sample video, I applied the Google Attribution requirements from the maps.google.com images. You will find the specific use requirements via following that link. In order to do that the way I did you will need to learn about captions (stay tuned).

Well, that's it for this video class on Craig's Classroom. I hope you learned something new and interesting that you will be able to apply.

If you are ready to get serious about using video in your marketing plan, consider coming to my premium online class called "Video Essentials for Business." That link will take you to the page to tell you more about the class. The class is a set of pre-recorded training videos to teach you what you will need to know to produce quality videos for your YouTube channel. I hope to see you in class! :)

To read more posts about video editing, check out my list of posts in this video series

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Hello! My name is Craig Daniels and I'm glad you stopped by Craig's Classroom! I hope you learned something new today here in my ActiveRain blog. If you did, there is that 'like' button below that makes me glad everytime I get a click :) Also, there's one more click to consider... By subscribing to my blog, you'll be able to see my future posts in your newsfeed (learn more). Check out my Blog Cover Page to see an index to my posts. Caution: I give abundant takeaways and I can keep you busy in 'homework' for quite a while! Check out my Profile Page to learn more about this tech guy and the various tech services that I provide.

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Peter Pfann @ Fair Realty Victoria, BC, Canada. Pfanntastic Properties in Victoria, Since 1986.
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Hi Craig,

very cool looking edit, yet simple and effective, as always, we look forward to reading your blogs, always new things we learn from you.

thanks again

 

Feb 25, 2011 04:50 PM #8
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Lee & Pamela St. Peter
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VBloggers!Excellent ideas Craig on how to get started adding other elements to our videos!
Pamela

Feb 26, 2011 12:13 AM #9
Rainer
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Michele Miller ~ REALTOR®, LMC, HSE, CHS, SRES, CMRS
ERA Key Realty~Worcester County Realty Group - Worcester, MA
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Great stuff Craig!

I am thinking I may need assistant now to take care of all of this for me!

Feb 26, 2011 12:59 AM #10
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Craig Daniels
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Jeff - editing gives you more options - hopefully I can help everybody that wants to try to do it through the learning curve

Melissa - maybe I need to write a catalog to my blog posts, eh?

Pfanns - thanks for your kind words

Pamela - I think many people didn't know about this option to enhance their vids - glad you liked it :)

Michele - assistants are good - maybe somebody in HS needs a little extra money from some PT work??

Feb 26, 2011 01:01 AM #11
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Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Love the work that you do Craig! More than anything it helps to open the mind to how I can apply this.

Feb 26, 2011 01:25 AM #12
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Virginia Gardner
Roy Wheeler Realty Co. - Charlottesville, VA
Realtor, Charlottesville, Serving Central Virginia

I've used video for years, and I'm still a total newbie when it comes to editing and posting.  For some reason, I can't fgure out how to deal with the huge size of videos.  I am glad to find that you do a series and have bookmarked for a closer look.  Thanks!

Feb 26, 2011 02:14 AM #13
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Steve Scheer
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Highlands Ranch Real Estate - Denver Real Estate

Craig - I am going to be putting together a practice one this weekend using some of the techniques you have covered, so that I am ready for a new listing coming up shortly.

Feb 26, 2011 03:10 AM #14
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Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Definitely a bookmark post as usually to study, and study....and study! LOL

Feb 26, 2011 03:25 AM #15
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Craig Daniels
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Tom - I know you are into your video work - I'm glad if I can help with an idea here or there

Virginia - size issues is a good subtopic - I'll plan on adding that topic at a future post

Steve - practice is a good thing! that way when the real one comes you'll be all ready

Shar - you're such a good student :)

Feb 26, 2011 03:33 AM #16
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Anna Banana Kruchten,CRS,CRB,GRI
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Craig I've been out of the loop for a few days and missed this one.  Hope to have a chance to go back and review. Excellent information!  Thanks!

Featured in BananaTude

Feb 26, 2011 03:42 AM #17
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Craig Daniels
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Dear Anna Banana - always glad to have you stop by and visit the classroom - thanks for the feature

Feb 26, 2011 03:47 AM #18
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Don Wixom
RE/MAX Advantage Nampa, ID - Nampa, ID
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Craig, this is an excellent tip! Thank you! I'm unsure if my version of Windows Movie Maker has the  motion, but I will check it out!

Feb 26, 2011 02:21 PM #19
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Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
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Craig - I really do have to visit your classroom more often

Feb 26, 2011 04:56 PM #20
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Craig Daniels
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Don - if you are on Vista or Win7 you can use the Windows Live Movie Maker - if you are on XP then the original MM app (google will find the download page for you) - in either case the animation/motion effects are available in both versions

Kathy - glad you enjoyed

Feb 27, 2011 12:44 AM #21
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Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Hello Craig, this is another great class!  I am struggling with video but will definitely make it work.  My team of three constantly look at your class room series and learn.  Thank you for giving so much of your time to teach the some what "challenged" members such as me.

Feb 27, 2011 12:57 AM #22
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Craig Daniels
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Barbara - keep practicing, you'll get it :) I hope to take some of the mystery out of it and make it within the realm of possibility for many who might say it is too hard to figure out

Feb 27, 2011 01:31 AM #23
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Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Craig,

Nice touch adding the satellite view including the attribution. I've been working with windows live movie maker and enjoy it so far.

Thank you,

Steve

Feb 27, 2011 02:03 AM #24
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Craig Daniels
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Steve - glad to hear the progress report - thanks for visiting

Feb 27, 2011 05:49 AM #25
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Karen L. Pietsch
Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL
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Ok Craig, I got through this class, now what's next?????  This one was really short.  Once I did your steps, I had to save what I did as a document for easy reference for your next class.  Hope I didn't mess anything up doing that.  :)

Feb 27, 2011 05:54 PM #26
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Craig Daniels
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Karen - sounds like you got it so far... once you start laying out your video project file like this one you will want to save the project file so you can open it later so you don't have to start from scratch. I have my next lesson in draft mode coming soon... :)

Feb 28, 2011 03:51 AM #27
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