Seems like a day doesn't go by around AR without some moaning and complaining about how business is dead...leads have dried up....real estate is dying...on and on and on!
But I have to say-quit complaining unless you're doing EVERYTHING to improve your own personal situation.
And that includes writing about your local area, posting to Localism, and being the expert.
Why am I writing this today? Those of you who read my little writings know that I usually ignore all of the drama around these parts-I don't have the time or energy to devote to it unless it's helpful or positive information.
But today, one of my buyer leads asked for a referral to a listing agent in their town in New York.
(Which shall remain nameless since this post applies to more than just that area.) I checked my usual sources for a referral...the CRS directory, the ePro directory, the RE/MAX roster, the AR roster. And nothing. Did a google search for this town, and got very little (other than its population, which is about 25,000)-NO AGENTS ON PAGE 1 FOR GOOGLE when you search for this town!!!!!!!!!
Did you catch that? NO agents on page one for Google!!! Heck, one of my main goals in life is to be page 1 of Google whenever Charlotte NC or Charlotte NC Real Estate or any of my other search terms is entered. Posts are written here and featured regularly about how to accomplish this.
The easiest way BY FAR is to write about your area and post it to Localism. ActiveRain has enormous power to propel you upwards in the search engines IF YOU WILL USE IT.
This isn't rocket science, folks. If you want buyers and sellers and other real estate agents to find you in this world of 1.3mm Realtors, don't be a secret agent! Write about your market so WE CAN FIND YOU.
End of rant. I feel better, thank you.
Localism tends to be the direction I send most of my posts. I'm working on it...diligently. I have the same goal as you and am determined to make it happen.
Thanks!