Even though in Washington our market has not seen the woes of the national market I thought that I would put out here what I tell the people in my office.  Below are a few things to consider in this market.

1) Pick a Niche: Choose a market that you want to specialize in and hit it hard. Offer a  FREE Finding Your Niche Special Report to learn some ways to get started and successfully market to your chosen target market.

2) Show Your Clients You're Still Here: It is crucial to contact your clients and prospects now more than ever before. Offer them "peace of mind" that you are secure and still able to serve them, as well as their referrals.

3) Learn How Other Professionals Get (and stay) at the Top: Check out interviews with top professionals discussing marketing strategies and ways they have gotten, and stayed, at the top of their profession.

4) Target the FHA Market: With the recent approval of FHASecure, now is the perfect time to target clients and prospects who may benefit from getting an FHA loan.

5) Stand Out From the Crowd: Keeping in touch with your clients doesn't have to cost you a bundle, and being unique increases the chance people will remember you.  A package of "forget me not" seeds will do.

6) Respond Quickly to Changes in the Market: With the decrease in interest rates this week, it is a fabulous time to target those who could benefit from refinancing into a fixed rate loan.

7) Partner Up: Cut your marketing costs in half, double the size of your database and be the one-stop-shop for clients. The benefits can be endless when you joint market- so what are you waiting for?

8) Be The Expert: Host an Educational Seminar in your community to show that you are the expert they can count on. Don't forget to invite your favorite referral source to present with you.

9) Establish a Corporate Affinity: Corporations are an untapped and potentially profitable market! Now is a great time to approach companies (both large and small) and offer classes to their employees- thus increasing business for you!

10) Stay Visible...and Consistent: No matter what you do, you need to stay visible to your clients, prospects, professional referral sources, and community constantly. It can be as simple as sending a delicious recipe Postcard each month, or sending an Educational Brochure about the current Mortgage Crisis to your database.

Remember to always be the "ONE" that your clients call for advise, direction and answers to their housing needs.