[My Vancouver-central Networking group "The Bridgemakers Group" has hosted a presentation on the Asian-Pacific Community, their popular media, their cultural events, as well as a historical context necessary to understand our unique Position here in Vancouver, BC]
[This presentation is courtesy of Brett Featherstone-Price, her contact information is below]
Starting 10 years ago, a wave of immigrants from Mainland China came to Canada. 30 years before that saw the next latest wave- they were from Hong Kong and Taiwan. Came from different governance, from different history, different dialect. Today, they favor different news sources: Ming Pao and Sing Tao serve the Hong Kong and Taiwanese abroad.
Only the Epoch Times serves the Mainland Chinese pop. which are 80% of the Chinese speakers you encounter around Vancouver (and growing).
Let's look a moment at the governance I spoke about in different Asian countries: China is run by a communist government. Typical of communist rulers, they have not concealed their aims to destroy ancient artifacts, ancient languages, both written and spoken, and even ancient values like honesty, family, propriety. Here's just one illustration: No other government on earth has even considered trying to wipe out a group of peaceful meditators who practice being true, kind and patient. Chinese Communist Party on the other hand, created a government office called the 610 office specifically to attack and eradication Falun Gong, the peaceful practice. This is not unique in history. Hitler had an office called the Gestapo to eradicate Jews.
In a climate such as this, exercising simple things like pursuing the truth or dancing traditional dances are punishable by hard labour and torture. For example, when companies like Shen Yun and the Epoch TImes attempted to do so even outside of China they met with terrible threats and hardship inflicted by China's government. Despite that, what we have today is a renaissance of true Chinese culture and we know the real stories happening to Chinese people. Other media will hardly publish that, not in any language for fear or for apathy. But the tide is turning.
What I'm getting at (how does this affect your life already?) is that no one has seen performance with these melodies or this style of dance in two life times. There are almost 2 billion people who are cut off from their own culture, 2 billion who missed that in their lives - until today. No one else has access to breaking news from China like the Epoch Times and that news is read to the tune of almost 200,000 copies a week in Vancouver alone. We have the highest circulation of Chinese news, enormous loyalty and a very grateful readership. Chinese people are very happy to be experiencing this right now. There's an outpouring of new ideas and hope. Westerners on the forefront of current events, people who are highly educated, pay close attention to the Epoch Times.
On the business side of things: something you can take away for yourselves, here are some facts about most Chinese speakers that will help you do business with them: -Due to the enormous but rarely discussed pressure from the CCP, many business men have or are now setting up their families outside of China while they continue to collect their salaries in China and wait for a time they can safely go overseas. This means families need everything to set up life here: insurance, cars, homes, education, travel solutions, everything.
- They have more buying power than Westerners of the same income bracket due to one noteworthy habit: they prefer to save money, buy with cash and avoid credit. According to a recent report, In terms of mortgages, this means they prefer a shorter loan with larger monthly payments. They also would rather handle financing their new home without help. If you want to know more, we have an entire orientation for Westerners selling homes to Chinese in Canada.
-education, children, generations
-buying is a collective effort. Often more buyers than meet the eye.
-want to help save face - won't tell you what they think of an open house right away cause they don't want you to be embarassed. (that's the idea in a nutshell. Culture and traditions developed over 5,000 years tend not to fit into a nutshell so please forgive.)
-In Vancouver, what they say they want now: education from you and open arms
-Most read and speak English but prefer media in their native tongue. This means that you will be able to do business with them in English even if your ads appear in Chinese in Chinese media."
References:
Brett Featherstone-Price
Global Marketing Research Manager
The Epoch Times Newspaper
www.TheEpochTimes.com
My Mobile: (250) 920-9051
My Office:
from Canada: (250) 298-5056
from the U.S.: (805) 419-9003
brett.price@epochtimes.com
The Epoch Times is available in 33 countries and 17 languages
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Youtube Video URL: http://www.youtube.com/watch?v=lqlxj0_uYyk
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