Want Prospects to Open Your "Junk Mail?" Here's How To Do It!
Here's a nice little tip when targeting FSBO's, Expired and the like. I go out and take a digital photo of the exterior of the prospects home and load it in their Top Producer file. I then have a TP envelope template that prints this photo in the top left corner of the envelope I am sending to them. Under the picture is a statement that says something to the effect of, "Yes - It's Your Home." I don't care who you are. If you get an envelope with your own house featured on the front of it, you're going to open it up! If you work in a market where your prospects are getting tons on letters, this just might be enough to give you a slight edge. www.TheHollowayTeam.com
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