Are you ready to move your business forward at a rapid rate? Are you ready for an advanced technique in marketing online for small businesses? Your first step is to have a blog. Your next step is to begin setting yourself up as an expert by doing article marketing. Your articles should be showing up on your blogs, and submitted all across the internet into article directories.
You should be commenting on forums, using Facebook and Twitter, and other social media. So you say “I am doing all those things…what next?” If you are doing all those things the next thing you need is the ability to capture potential leads once they get to your site. You need a way to follow up with people so that you can offer them incentives to do business with you. You need an opt-in box. An opt-in box is a place on a website where visitors can enter their name and e-mail address usually in exchange for some free information.
Their name and email address are verified and you now have them on a list of people who are interested in a certain topic. Most opt-in boxes are placed on the upper right hand corner of your blog or website. Our eyes tend to drift to this area naturally so tests have found that this is the best place to put your opt-in box. Once it is there you will need to test different headlines to see which gives you the highest overall conversion. If you really want to get advanced on this you will also create what is known as a squeeze page or “forced” opt-in page.
A squeeze page is a site that you direct traffic to via one of the methods we spoke about above in which there is only one link or option for the user and that is to opt-in to your list. A forced opt-in page usually offers the user a free giveaway of information, or the promise of revealing some secret that will save them money or make them money.
Advanced internet marketers know that the money is in your list. Once you begin developing a list of potential customers you can market to them frequently and they will be glad to hear from you. From this day forward you need to try to capture the email address of every visitor to your site and every customer who walks in your door so that you can be actively marketing your company to them.
Do you want to market your brick and mortar business online more effectively? Visit Local Business Secrets and you will get free information on how to use the web to drive new customers into your business every single day.
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