In the now infamous NAEBA article siting home stagers as deceivers, a reference was made to the use of smaller sized furniture to make a room appear larger.  Is that a common practice?  Yes - and it should be! 

Every designer worth their fee will tell you that scale is imperative in a properly designed room. Using over-sized pieces in a small area will only make it appear cramped - or even smaller than it really is.  What is the solution?  Pieces that suit the scale of the room. This is not deception, it is proper use of space.

The concept behind scaling down pieces is not to deceive a buyer into thinking that a room is larger than it is, but to display the room as a functional space besides its limitations.  It is smart design, not trickery.

For Example:  According to the seller, this family room/breakfast nook combo once held a sofa, love-seat, entertainment center and breakfast table.  They also admitted that the room was very crowded and that they did not use the room as much as they had intended - they set up a second family room in a larger area that was actually an office.  Since the room really was too small for a family room, I staged it in a different way to show it as a functional space.

     

Consider this: If a bedroom currently holds a king size bed, offering only enough space to circumvent the bed, what would you think?  You would think the room was very tiny and the house not worth your time.  That is a type of mental roadblock that can prevent someone from moving forward with a purchase and can easily be remedied. If the same room were staged with a queen size bed and more floor space was visible, along with ample space for bedside tables and lamps, wouldn't you view the room ina  totally different way?  Yes, because the scale of the furnishings is more in keeping with the scale of the room. 

In the same turn, if that room were viewed with that queen size bed and the potential buyer required a king size bed, it would be obvious that the room would not suit their needs.  You cannot trick people into thinking a house is right for them if it isn't. 

The same goes for arranging furniture in a certain way to enhance the features of the room.  Most people put their furniture in the wrong place - that is just a fact.  Because most sellers are not aware that their pieces are badly place, they are also not aware that it affects how buyers view the house.  It can make them feel uncomfortable or even that the house does not flow properly.  If that can be corrected by moving the sofa, why wouldn't you do that?

For Example: When entering this home, the first thing your eye was drawn to was the back of the sofa - actually, I could not take my eyes off of it when I walked into the house the first time. In a house with high ceilings, extra tall windows and over-sized rooms, that is not what you want a buyer to see first.  By rearranging the furnishings and selecting less taste specific pieces, the eye goes to what you want them to see - the two story fireplace - which displays the true size of the room.

     

Buyers are smarter than they are given credit  for and no amount of staging can hypnotize them into buying the wrong house.  Staging is a tool that grabs a buyers attention and gives them the opportunity to really LOOK AT and SEE a property, but it cannot make people think it is something that it is not. It may get them to take a second look, or even make an offer, but in the end it is many other factors that close the deal on a home.


~~~~~~~~~~~~

If you would like your vacant property staged with its specific scale and proportion in mind, contact Kimberly Wester of Details Staging and Redesign at 219-241-7252.  Serving all of Northwest Indiana.

 
This post has been included in Indiana Information Porter County, IN Information
Post is included in group: RealtorsĀ®
Post is included in group: Stage It Forward...

28 Comments on Should Stagers Use Smaller Furniture to Make a Room Appear Larger? You Betcha!

SEP
26
2007
Really Nice...  I wish you were in my area so that I could use your services...
6:24pm • #1
SEP
27
2007
12 Featured Posts
Mehmet - Thank you, that is very nice of you to say.  I checked out your website and I would really love to have a professional RE photographer here.  I know of one that contracts with OBEO, but only does it on the side. :(
8:14am • #2
1 Featured Post Localism Sponsor Outside Blog Hit Router
I love both these examples.  The fireplace really pops and the room came alive in the first example!  I would have never thought of what was done in the second example!  It just goes to show you really do need a professional stager to figure these thing out right! 
8:38am • #3

Kimberly,

Very well spoken. I couldn't get my eyes off the back of the couch either. It bothers me to have my back to a door (not sure if that is a feng shi principal or not) and that would be bothering me in the back of my mind if I was a buyer.

9:29am • #4
12 Featured Posts

Debbie - Thanks so much for saying that!  The vast majority of Realtors in my area have not recognized the value of hiring a professional yet.  Most think they or their clients can do the job.  If they could, thier homes would look great already. :)

Anthea - Every time I see that photo, I find myself staring at the back of that love seat.  It drives me nuts.  I'd hate to leave a house only thinking of the back of a piece of furniture...

10:05am • #5
Kimberly, you always write the best articles!  Everything you said is true and staging, as you say, is not trickery - it is smart design.  Rating a 5.  Thanks Betty
12:10pm • #6
6 Featured Posts
Kim, How could you resort to such trickery? Yes, there is a science to staging. Yes, you are a wonderful scientist. You go girl! 
1:15pm • #7

Excellent points!    I agree some buyers are getting more savvy every day!   I think that speaks well of our work and passion,  staging to the fullest potential of a home.   Educating the market place will only help us grow our business.

 

7:12pm • #8
3 Featured Posts
Nice post Kim!  So much of this job can be about tricking the eye....and in good ways.  Scale is so important and with the past years of oversized furniture trends, the smaller houses have really had it the worst! Small scale looks great in the right locations....as does the furniture placement (eg. Back of sofa). I like the eye to focus on a far point to draw the client into the room! Regards-Kathleen
7:18pm • #9
12 Featured Posts

Betty - You are so good at remembering to rate posts!  I must admit I forget that a lot.  You inspire me to do better - and thanks for the 5!

Yvonne - I know, it's evil, isn't it?  To make a house look its best - truly devilish!

Connie - 90% of my clients say they've learned a lot from HGTV and know their homes need help.  Are agents not hearing that? Well, we'll just have to keep using this forum to draw them in...

Kathleen- If I see one more of those 'bachelor sets' - you know, the bulky black leather sets - I think I will hleen -scream.  They don't seem to work anywhere, but everyone has them!  You can't see great features in a home if it is covered with furniture - and that's the point.

7:33pm • #10
7 Featured Posts
Hey Kim!  Big furniture is unfortunately a problem I see all too often.  I often wonder why people would want to live that way in the first place.
7:47pm • #11
SEP
28
2007

Hi Kim,

I have to admit everyone thinks that buyers are just so stupid.  I worked for a big chain furniture store that redid there policy, in regards to how I was able to lay out the showroom floor.  All furniture had to be against a wall, no angles were allowed, and all sofa love sets must be a placed in a perfect "L".  The reason they gave for this was "buyers are stupid, and can't visualize", so we have to "do it like it suppose to be done" in everyones homes, so they "get it".  It made for a very boring showroom, and guess what sales DIDN'T go up cause now the buyers "got it"!

This was an awesome post!!!

Thanks,

Becky

6:46am • #12
12 Featured Posts

Hey, Brett!  Good to hear from you!  You are right - it seems for a while you couldn't get anything but big, overstuffed furniture.  It's a plague I hope is irradicated soon. ;)

Becky - Most people do not spend the majority of their time researching possible furniture arrangements, but they can do something different if they see it displayed that way.  I think most people get that arrangement stuck in their head because that is all they ever see and just think that is the way it is supposed to be.  It's disappointing to know that a furniture store wouldn't allow more creativity with their displays.  It would make a much more interesting visual, that is for sure...

9:23am • #13
2 Featured Posts

Hear, Hear, Kimberly!

My favorite complaint from the article was that we hide broken glass with fabric.  Well, despite the fact that a homeowner should be looking for broken stuff, what happened to home inspection? 

I don't think I've ever hidden a flaw with staging (in fact I went so far as to tell a Realtor that I WOULD NOT place a piece of furniture in "that" location just because it would hide a carpet stain), but I am guilty of hiding dust with an urn.  I'm also guilty of hiding a stain on a table with a place mat.  A faded area on someone's bedspread with a bed tray. 

Your point about a king vs a queen bed?  Perfect!  The giant headboard should go into storage, the life sized camel statue can go live next door, and the mighty tank of (dinner plate sized) turtles can go to your sister's house.  Some things you just don't DO when you're on the market!

Forgive me!

    Jaynee

12:06pm • #14
4 Featured Posts
Hi Kim - Fantastic post.  You should be a teacher.  You have a gift that goes beyond staging....writing.  I love what you did with the living room.  Now we can see all the assets of the room.
12:14pm • #15
126,593 Points 5 Featured Posts Outside Blog

Great post Kim, sellers just cannot give us the credit yet. They cannot see how the overcrowd the rooms so much that they beauty is lost. I love the bedroom analogy, I am with you Jaynee. And you are so right if a house is right for the buyers they will know it.

We don't trick, we enhance!

Phyllis pafumi

6:35pm • #16

Kimberly - you are totally right! When you go and see the developer's models they always take to the professionally staged ones, not to the emty units to show full potential of the space, not to deceive customers!

Dmitri Olympiev, Keller Williams Realty.

6:49pm • #17
SEP
29
2007
407,195 Points 3 Featured Posts Outside Blog
Great post.  I believe builders get professional stagers and it shows . One of the reasons people go to look at new homes is to see how the models are decorated.
7:49am • #18
12 Featured Posts

Jaynee - I really think that article perpetuates the misconception that 'minimizing a flaw' means hiding something and that is soooo wrong!  It really means making the most of what you have to work with.  I did hide a flaw in some carpeting once, but the client swore to me that he was replacing the carpet ASAP, but couldn't get it done before the open house.  The house was destaged before sale because of budgeting issues, so if they didn't replace it the problem is rather obvious - also something that would have come to light during final walk through regardless and he was very honest about it.

Janice - WOW!  Thanks... I don't believe I am a teacher, I really don't possess those skills, but I do enjoy writing, so the fact that you feel I am good at it is really exciting to me. :)

Phyllis - Enhancement.  That is the word that really applies here - I hope more people come to that realization!

Dmitri - You hit it right on the head! 

Gita - The public does like to see a dressed home as opposed to an empty space.  it is easier to make an emotional connection, not to mention it gives them ideas of what they can do when they live there!

3:08pm • #19
199,393 Points 13 Featured Posts Outside Blog

Kimberly,

The After photo shows off the great architectural details of that living room....so much better than the Before.  This is a great illustration of the power of proper home staging to make a home inviting and appear spacious. You are so right about the kingsize bed in the bedroom, too.....no amount of staging could fool someone into thinking a kingsize bed could fit into a small bedroom.

3:19pm • #20
OCT
01
2007
12 Featured Posts
Maureen - These things seem 'slap you on the head' obvious to me, but I guess that is why we can do this job well and others can't, eh?
9:09am • #21
OCT
02
2007
2 Featured Posts

Excellent blog girl..and wonderful examples!

Do I dare admit I didn't see the article saying Stagers are deceivers? Ugh..I thought we were making progress but see there are still many of non-believers out there. All in good time....

All the best,

Beth

11:52am • #22
OCT
04
2007
12 Featured Posts
Beth - Thanks!  Yes, we already have some sort of premature backlash.  Growing pains for a new industry, I guess.  Well, in the end I hope the stagers that actually do practice deception will be washed out of the industry and only the professionals will remain. 
9:23am • #23
185,398 Points 68 Featured Posts Outside Blog

Kimberly,

YOU are so right. SCALE and PROPORTION are NOT a bad thing.

Me.

 

PS: I reffered you out yesterday to an agent at the CB Expo here in Chicago.

Me

5:51pm • #24
12 Featured Posts

Craig - I will note here that you are an actual designer and you agree with me, okay?

Thanks for the referral - we should send each other some business cards, you think?

6:10pm • #25

 Kimberly, your before and afters illustrate this space and traffic flow issue perfectly...thanks for showing us how important simple furniture arranging is!

Wendy Casey, CSP

Vancouver, BC

 

 

10:25pm • #26
OCT
05
2007
127,830 Points 2 Featured Posts Localism Sponsor Outside Blog
That sounds like a great idea. It  seems to me that less clutter and more space the better.
11:54pm • #27
OCT
06
2007
12 Featured Posts

Wendy - Most people think that staging is just putting any furniture anywhere and it is just not true.  There really is more to it than that, isn't there?  Thanks for reading! (I'm jealous that you live close to Jackson ;) )

Tina - You are correct - the mroe stuff there is in a room the less you can actually see the room itself. It takes more thought and planning than one might think.

11:19am • #28

This blog does not allow anonymous comments

 
Kimberly Wester's experiences, views and tutorials on staging in the real estate industry, with a focus on educating the RE industry on the benefits of home staging and bringing the staging community together under a united message. <!-- Begin Sign-Up Form --> Register for Details Staging and Redesign email updates

<!-- End Sign-Up Form -->


Links

Archives

RSS 2.0 Feed for this blog

Find IN real estate agents and Valparaiso real estate on ActiveRain.