Special offer

If you want to compete with me... you better make nice with a stager.

By
Real Estate Agent with Dove Realty Inc.

If you are wringing your hands over the condition of the market and longing for the good old days...STOP! Take a deep breath, evaluate your services, and up your game. This letter from my client says it better than I ever could.

You can read it and weep or make a decision to up your game by teaming up with a stager.  

Letter of Reference
Susan Peters/Tim O'Connor
Remax Mutual Realty

Although this letter may be lengthy,  it will be worth your time to read it.  The difference that was  made in the sale of my condo and the purchase of my new home was nothing short of amazing, due simply by letting my Realtors do what they love to do and what they do best.

To start off, having Susan and Tim as my Realtors netted me far more money than I would have made if I had tried to sell  by myself.  I'm not exaggerating here - I made at least $40,000 more on the sale of my condo than I expected to - and that was after paying their commission.   

Before I spoke with Susan about pricing, I thought I would list my condo for $225,000 and I would have felt I'd done well if I had sold it for $215,000 since the comps for the type of condo in my complex showed a maximum sales price of $235,000 for a totally updated unit, which mine wasn't.  With Susan and Tim's expertise, my condo ended up selling for $269,990 - far beyond my expectations.  And the purchase of my new home was as smooth and profitable as I could have wished for.   Here's my story:

I had found a house on my own that was perfect, but it was already "sold subject to inspection".  Although I had let go, Susan started watching the market continually and when the offer fell through a week later, she was on the phone to me with in hours of it reappearing on her active search.  Due to her focus and fast action I got my offer accepted without having to compete with anyone else.

Next came the inspection period and that's where Tim's expertise was invaluable.  He had the best inspectors go through my house-not one but two, and they went through it with a fine tooth comb.  Tim was just as involved as they were, making lists of items he came across; right up to climbing up on the roof to check the chimney and the roof himself.  Meanwhile, Susan offered her insight as to how I could make decorating changes for very little money. In addition to making the whole purchase process an easy one, their win-win negotiating style motivated the seller to complete many repairs and make a generous financial concession as well.

However, with the closing of escrow, it meant I had to get moved into my new house and have my condo ready to put on the market in 2 weeks.  I couldn't see how this was going to happen as I hadn't packed a thing and I had done nothing to get my property ready for sale.

This is where Susan and Tim became worth their weight in gold.  First, my condo needed some repair work, new carpeting and repainting.  Susan selected the perfect paint color and Tim had a crew out to my house, working 12 hours each day over that weekend and  had the entire condo finished with everything completed, including the installation of new drapes throughout.  Tim managed all of the renovation and repairs efficiently and economically. Susan and Tim knew exactly how to advise me as to what issues I needed  to address and what I could leave alone, thus saving me thousands of dollars in repair and updating.  My town house was now in top shape and looked brand new...a perfect blank canvas.

 The next step was the staging. This was particularly important since I have very specific taste in antiques and Victorian accents, which appeals to a fairly narrow group of people.  Two days later, after I was settled into my new house, Tim arrived at my condo with a moving van chocked full of furniture, artwork and accessories. Susan then transformed this empty space into a beautifully decorated home.  Susan's innate skill for being able to bring out the best in a home and make it appeal to a broad sector of the market is phenomenal.  I couldn't believe I had ever lived there or that it could look so stylish!

To complete the picture, they hired a professional photographer to shoot the listing photos and then they added text to each photo.  The virtual tour was amazing. This was the final touch that made all the difference between how my condo was presented on a real estate search.

There was just no comparison to my competition with their amateur photos and either no staging or little guidance in how to present their properties in the best light.  

Susan and Tim had both pushed me a little to get my condo on the market before Memorial Day weekend, not because it would be a big weekend for traffic, but because of their  experience they knew that after that weekend many more properties would be listed and they wanted mine to be one of the first to be considered.  It worked!  Exactly 10 days after I closed on my new house, my condo hit the market and within a week and a half  I had received 3 offers.  At the time my property was listed, there were 2 others in the complex which had been on the market for several weeks. Both were much larger units than mine and both had just dropped their asking price.  My condo sold for more than either one and closed way before theirs did, thus saving me months of double house payments.  I ended up netting so much more than I had dreamt of.  As a result, I have been able to complete projects in my new home that I thought would be put off for years.

When it came to follow through, these two were always available, no matter what.  If  I called and one was busy, the other would call me right back.  I never felt ignored or like I was "just another commission".  I was given the very best service I've ever had through these types of transactions and I've been through several of them with different agents. 

To sum up my rather long-winded story, I cannot emphasize enough what a huge difference it made to use Susan and Tim rather than going it alone.  It was tempting to check out the "Do it Yourself" or "Discount Broker" route and save what seemed like thousands of  dollars in commission.  I could not have been more incorrect.  After all was said and done, I wouldn't be living in my dream house and I would have lost far more money than I paid in commission.  And believe me; they more than earned every penny of it, along with my deepest gratitude and appreciation. If you want to get the best result for your purchase and/or sale, I cannot recommend this team more highly.  If you wish to speak with me in person regarding Susan and Tim, please do not hesitate to call me - you'll get a glowing and well-earned review!

Sincerely,

Lise Van Deusen
425-252-8096 

 

Faith LaRosse
Springer Realty Group - Limerick, PA
Serving Berks, Chester & Montgomery Counties
You go girl! Lookin' good Susan!
Sep 26, 2007 07:09 AM
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate
Great job Susan!  It's obvious that your expertise truly paid off!!!
Sep 26, 2007 07:11 AM
Anthea Click
Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN
Nashville Home Stager - Selling Nashville, TN homes quickly!

Susan

Congratulations on a job well done! It's testimonials like this that confirm you do an excellent job. Way to go!

Sep 26, 2007 07:14 AM
Maureen Maureen
Orangeburg, NY
Susan - I love a story with a happy ending.  The home looks stunning.  It is difficult to get homeowners to realize that their personal taste, antiques, country, bold colors etc will narrow down the pool of buyers.  Congrats on the quick sale.   
Sep 26, 2007 07:35 AM
Lynn Crawford
A Different View - Olney, MD
Staging DC & Maryland

Susan - All I can say is WOW! (I also took a peek at your website and it's absolutely gorgeous!) The before and after photos really show your skill as a stager.

If you don't mind my asking is the armless couch in your above after photo part of your inventory? I've been looking all over for a couch like to that to put in a vacant I'm currently working on.

Just goes to show what can happen with staging. . .

Sep 26, 2007 07:51 AM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Faith, Chris, Anthea and Maureen: Thanks for stopping by and commenting.

Lynn: That couch and the 2 slipper chairs are the workhorses of my inventory. Since I only stage my own listings I haven't needed to rent anything yet. The couch and chairs came from Pottery Barn. I bought them in a super blow out sale. They're slip covered so it's easy to keep everything clean.

Sep 26, 2007 09:25 AM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Susan - Your work is stunning, both as a Realtor and as a Stager.  I love, love, love the feel of the spaces that come through your after photo's. 

Jackie

Sep 26, 2007 09:42 AM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

BRILLIANT! Beautiful work and this letter is the best testimonial for staging. Also LOVE your title!

Cheers,

Cindy 

Sep 26, 2007 03:57 PM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Jackie: My photographer plays a big role in the presentations of my listings. I'm going to shoot afters in my next listing and post them next to my photographers pictures so that everyone can see the difference. It is huge!

Hi Cindy: Thanks and by the way, your new website is delightful. your personality really shines through. Good Job! 

Sep 26, 2007 05:01 PM
Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis
Lynn: FYI-I saw a similar armless couch and chairs on the JC Penney outlet website today. Decent price!
Sep 27, 2007 03:13 AM
Lynn Crawford
A Different View - Olney, MD
Staging DC & Maryland
Cheri - Thanks so much. I'll look for it now.
Sep 27, 2007 05:12 AM
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
Bless you Susan for you have said it all and said it right. Oh, I guess it is your client who has said it. You dear one have DONE IT! Great job! 
Sep 27, 2007 06:49 AM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Great story.  I'm glad you were able to deliver.  I wish there was a way that these types of stories could go out for wider distribution... to counter-point the agent bad-mouthing that seems to have no problem getting spread. 
Sep 27, 2007 01:28 PM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Cheri: Thanks for passing on the info on Penney's Outlet. I wish we had one in Seattle.

Yvonne:  I have to thank my client for writing such a detailed and heartfelt letter.

Lane: I couldn't agree more.

 

Sep 29, 2007 06:19 PM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Hey Jamie,

Thanks for stopping by. I forgot to say in response to your last blog that of the 2 pictures you are considering,  I like the one your son took the best.

Oct 07, 2007 06:18 AM