...can be the toughest thing for a seller to understand. Frequently, a seller is understandably emotionally attached to their home. In fact, it is often part of the family in that many great family moments have been experienced inside those walls.

Whether previewing for a listing appointment or for a buyer, I always take that first look at a home with buyer's eyes. The number one question being what is a buyer looking for, and what is important to them. Typically, a buyer does not care about special nuances or why upgrade were or were not made. Does the house have what they want, and if not are they willing to make the changes themselves? In this inventory abundant market, the question is all to often no.

The challenge in dealing with a seller while wearing buyer's eyes is to give a thought out considerate assessment. It is my job to honest and direct with a seller, but it is not a requirement for me to be brutally honest, nor is it appropriate to do so. I merely need to get across that we are not selling a seller's home per se. We are helping a buyer puchase their new home. I find this approach frequently helps seller's remove the emotion from the process and get the home "ready" to sell, not to mention being out of the home when the property is being shown to a potential buyer.

John B. McKernan II - REALTOR®
Coldwell Banker Residential Brokerage
(d) 404.822.5235
(e) John.McKernan@coldwellbankeratlanta.com
(i) ColdwellBankerAtlanta.com/John.McKernan

 
Posted by John McKernan on 03/05/2011 04:00 PM   Comments (1)   Focus on a Buyer's Eyes in the Home Selling Channel  
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1 Comments on Looking through a buyer's eyes...

MAR
05
2011
227,559 Points 13 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Jihn - That's a good way to start to get the seller to re-envision their home into what it will take to make a sale.
4:09pm • #1


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John McKernan

Alpharetta, GA

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Coldwell Banker Residential Brokerage

Address: 3800 Mansell Road, Suite 100, Alpharetta, GA, 30022

Office Phone: (770) 642-0399

Cell Phone: (404) 822-5235

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