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Each month AR runs numerous contests as a way for our members to engage in activities
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These state pages or hyper-local pages provide content directly related to a specific geographical location.
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<Ding, Ding, Ding> Ladies and Gentlemen, Welcome to tonight's main event. In this corner we have weighing in with two companies and one representative, "Co-branding!" And in the other corner, also weighing in with two companies and one representative, "Multi-Licensing!" Remember, we want to see a good fight. Now go back to you corners and come out fighting. <Ding, Ding, Ding>
Over the past month or two since I have joined AR, I have seen the controversy over "Multi-Licensing." There are some strong advocates as to why "Multi-Licensing" is bad and wrong. The arguements are in favor of protecting the client. So, in tonight's fight "Multi-Licensing" is the bad guy.
But, I want to introduce a new fighter to this prize fight. The fighter's name is "Co-branding." Is it the same beast of evil as "Multi-Licensing," just under a new mask? Or is it a hero coming to forever send "Multi-Licensing" into the depths of ill fame?
First, let's look at the life of "Multi-Licensing." "Multi-Licensing" is one person or company who has achieved the status of wearing many hats. In our industy, the "Multi-Licenser" could be a realtor and a mortgage professional, or a realtor and an appraiser, or all the above. There are many variations to what a "Multi-Licenser" could accumalate. The "Multi-Licenser" set out to do good. The goal was to provide one-stop shopping for the real estate consumer. All was going well. But one day, the "Multi-Linceser" felt a strong urge deep inside him. It grew and grew until it became, "GREED." The "Greed" began to consumer "Multi-Licensing." It was not before long that "Multi-Licensing" lost his intentions of help the consumer and turned to the darkside of abusing the consumer. "Multi-Licensing" has been held at bay by the restless warriors of "Individuality." They have come to rescue the consumer from "Multi-Licensing" and its quest for ill-gotten gains.
Now, let's look at the life of "Co-branding." "Co-branding" has existed over the years in industries mostly seperate from the real estate world. There have been a few successful victories here and there, but not much else is known. What we do know about "Co-branding" is that it was conceived from at least two companies, who united in a common goal. These seperate companies, each offering a service unique to its consumer, saw a chance to bring peace of mind and convenience. They knew that by doing the services on their own would lead to the same fate as "Multi-Licensing," but together they could form the ultimate fighter. Each company would elect a select few to become the "Co-branded." The "Co-Branded" would then have at least two companies to report to, and each company would have checks and balances against these "Co-Branded." Once the "Co-Branded" have been spawned, there is no other affliation between these companies other than the "Co-Branded", themselves. One form of the "Co-Branded" has been seen as a Real Estate company selecting a few realtors to work for the local mortgage company as mortgage professionals. These realtors are the point of contact for both companies, and thus have brought about "Co-branding."
Now, will "Co-Branding" win tonight's title? Or will it suffer the same doom of "Multi-Lincensing?" We will see, as we GET READY TO RUMBLE!!!
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.