When I list a property, I do several things in addition to taking and posting as many pictures as allowed on our local MLS. I usually spend several hours looking through the pictures seeing which are the best representatives of the property.
I put together a virtual tour of each property and make sure it goes out to the various internet sites and send out postcards advertising the property. I advertise the property in the local real estate book and try to put it in the local homes section of the newspaper several times.
I also put a flier box in front of the property with color fliers for interested buyers and neighbors. I put as much information on the flier as I can and several pictures of the inside of the property. The one item I do not put on the fliers is the price of the property. I don't actually leave this information off to encourage phone calls, but so that when the price changes I don't have to throw the fliers away, since they are definitely not free.
I have read from several agents that putting fliers out is a waste of money. However, one time I was talking to an agent who told me that when she was out showing homes, her client would not look at a home that did not provide a flier to the potential buyer, his saying was "no flier, no buyer".
When I have sponsored open houses, very seldom does the potential buyer not have a flier in their hand when they come in the front door to view the property, even through I have the fliers available for them in the home. So for now, I will continue placing fliers in flier boxes in front of the home. I want to continue to give my sellers every advantage I can to help them beat the competition and get their home sold as quickly as possible.
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