Many agents simply don't realize the power at their fingertips. In the past, businesses paid thousands of dollars to other people or companies to make them look good.
Now, you can do it all yourself on one platform called Facebook (in as little as five minutes per day).
Here are 4 ways you can use your Facebook page as your PR department:
1. Generate goodwill - Post interesting local "Groupons", coupons, and deals to inform your sphere about discounts they'll love. Giving away tickets and gift cards works too!
2. Manage your professional reputation - Post testimonials, success stories, and your accomplishments. Even better...post those of your clients.
3. Respond to bad news - Bad news about the housing market? Put your spin on it by demonstrating how the news will be beneficial to certain segment of potential clients.
4. Get noticed - PR is foremost meant to generate awareness of what you are doing. Typically...the more you do, the better you do it, the more you get noticed. Give it some time but your efforts will get noticed by past and potential clients.
(Most of this can be done on twitter and blogs too but most people are already connected to their sphere on Facebook).
Jarred Alexandrov
Real Estate Inner Circle
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