Are you an eco-friendly agent?
Among other things, Eco-Friendly Real Estate Agents:
- Include as many photos as their MLS will allow
- Have a virtual tour of their listings available
- Provide good directions to the property
- Include a floorplan whenever possible
If listing agents took the time to properly market their listings, buyers would be better able to narrow down the homes they'd want to see. This saves everyone time and gas (less pollution), and doesn't inconvenience the seller with home showings to buyers that perhaps would have known it was not the home they're looking for had they seen more photos or a virtual tour ahead of time. Agents who work with buyers would be better equipped to decide which homes to show to their customers/clients and may lead to less of a need to preview homes in person. Agents would also be able to come up with more accurate home value estimates (CMA's) because the additional data, which includes photos of comparables, would make it easier. Of course, appraisers would benefit as well.
In my experience, I've seen used cars that are marketed better than most properties I see listed on the MLS. On the other hand, most new home builders know how to properly market their inventory. New home builders include a wealth of information about each of their homes on full-color brochures with multiple photos (or artist's renderings), a floorplan, a siteplan, a location map, and their websites sometimes even offer aerial photos and a virtual tour. You could say that agents who market their listings the same way new home builders do are "eco-friendly". Sellers should take this into consideration when deciding which real estate broker they choose to market what is likely their biggest investment.
Are you an Eco-Friendly Real Estate Agent? If not, start thinking green.
It's good for the environment and will make you a better professional!
Think globally, act locally. Think Green!